Microsoft Dynamics ® AX 2012 Powerfully Simple 13 th September, 2011

 Dynamics AX 2012 Virtual Launch opening video

Welcome

Our Agenda Industry Breakouts  Manufacturing & Distribution – Auditorium 1  Services – Auditorium 2 Chief Wine Officer & Industry Networking Keynote Introduction to Microsoft Dynamics AX 2012 Close Tea & Coffee

Identifying badges  Blue – Manufacturing  Red – Services  Green – Customer speakers  Yellow – Microsoft & Partner

FIRE The Building 80 assembly area is located behind the shopping precinct, near to Marks & Spencer.

Kees Hertogh Director Product Management Microsoft Dynamics ® AX 2012 Powerfully Simple

Our Agenda Today How Microsoft Dynamics AX 2012 can help Key solution advantages Global business imperatives

Global Business and IT Trends  Global competition and global expansion  Organizational change  Outsourcing and complex value chains  Changing supply and demand  Fluctuating workforce demographics  Increasing need for compliance and transparency  Keeping pace with trends and competition with legacy systems  Need for IT governance and to modernize, simplify, and standardize  Enabling users of consumer devices and social networking technologies  Changing role of IT Business IT

Today’s Needs, Yesterday’s Solutions The result: Complexity and inflexibility 1980s Enterprise Resource Planning (ERP) architecture still deployed today

A new generation of ERP That works for you, not against you Powerful embedded analytics and BI Applications that are an asset Simplicity and agility Complete industry- specific solutions ManufacturingDistributionRetailServices Public Sector Tailored to meet your needs

Microsoft Dynamics AX 2012 Meeting Today’s Needs

Simple Powerfully Simple PowerfulAgile Pervasive interoperability

Powerful “The ability to view and apply various manufacturing processes through a single ERP solution is revolutionary to our business. With Microsoft we are confident we will remain on the cutting edge of technology.” — Hubert Meisterjahn CIO, Dornbracht Gain immediate insight and unlock greater productivity with a RoleTailored user experience. Scale your organization quickly with a single global solution. Gain value quickly with purpose-built industry and operational capabilities in a single solution.

Differentiate your business easily with model-driven layered architecture. Agile Support your business today and tomorrow with flexible deployment alternatives. Plan, visualize, and change your business by using unified natural models. “For us, it’s all about agility — if we can’t deliver in weeks what used to take months, we’re holding back the business.” — Greg Smith CIO, Royal Canadian Mint

Simple Connect employees, customers, suppliers, and partners easily through integrated collaboration capabilities “The familiar look of the product will immediately remove barriers that some people might experience when it comes to financial information.” — Mike Bailey Director of Finance and Information Services City of Redmond, Washington Streamline IT processes by simplifying management of your ERP solution at every stage of the life cycle Provide access to data and business processes with an ERP solution that is simple to use

17 The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Microsoft. Magic Quadrant for ERP for Product-Centric Midmarket Companies Christian Hestermann, Chris Pang, Nigel Montgomery Gartner – December 17, 2010 LEADER Microsoft Dynamics AX positioned as a LEADER in Midmarket ERP Magic Quadrant Analyst Validation

18 Analyst Validation “Enterprise applications have traditionally been at cross purposes: the more complex the processes they support, the more difficult they are for users to learn and adopt. With Dynamics AX 2012, Microsoft adds support for greater complexity while making work simpler for administrators, developers, and end users..” Research Note: Previewing Microsoft Dynamics AX 2012, April 2011 Research Note: Previewing Microsoft Dynamics AX 2012 “They have actually done a nice job of combining process manufacturing, discrete manufacturing and lean manufacturing in one product. Most other products don’t do that.” Source: Christian Hestermann, Gartner Inc; SearchManufacturing.com, June “The product's enhanced flexibility and usability will position it well in deals at the margins of the enterprise category — companies with $500 million to $2 billion in revenues...” Paul Hamerman, China Martens,Forrester, May 2011

Powerfully Simple Pervasive interoperability Solution investments + Related ecosystems = Improved productivity and lower IT costs Enhanced Industry functionality Services SectorServices SectorPublic SectorPublic Sector Retail Distribution Manufacturin g 1,000+ new features and enhancements SimplePowerfulAgile Pervasive interoperability

Andrew Wyld – UK Microsoft Dynamics AX Technical Specialist Microsoft Dynamics ® AX 2012 Powerfully Simple

Microsoft Dynamics AX 2012 Launch The Independent View 13 September 2011 John Rosbotham Director, pwc

PwC Agenda 1.What we see in the market 2.Initial view on Microsoft Dynamics AX 2012 – areas of strength 3.Initial view on Microsoft Dynamics AX 2012 – considerations 4.Industry Impact AX 2012 Launch - Independent View

1. What we see in the market

PwC What we see in the market AX 2012 Launch - Independent View ERP – it’s Dynamics AX on short-list against SAP, Oracle – these 3 only provide genuine future proofing. A ‘3 horse race’…..

PwC The 3 horse race……”they’re under starter’s orders” AX 2012 Launch - Independent View Microsoft Dynamics are now taking on the 2 experienced campaigners over the bigger races and fences….

PwC What we see in the market AX 2012 Launch - Independent View ERP – it’s Dynamics AX on short-list against SAP, Oracle – these 3 only provide genuine future proofing. A ‘3 horse race’….. AX 2012 is a legitimate competitor to SAP and Oracle in the Enterprise space – greater flexibility in organisational model and supply chain are key new elements AX 2012 is another strong step to the product becoming a mature ERP solution. It confirms the upward curve that clients with AX are on

PwC What we see in the market – AX projects AX 2012 Launch - Independent View

PwC What we see in the market AX 2012 Launch - Independent View ERP – it’s Dynamics AX on short-list against SAP, Oracle – these 3 only provide genuine future proofing. A ‘3 horse race’….. AX 2012 is a legitimate competitor to SAP and Oracle in the Enterprise space – greater flexibility in organisational model and supply chain are key new elements AX 2012 is another strong step to the product becoming a mature ERP solution. It confirms the upward curve that clients with AX are on Dynamics AX will continue to be leader in mid-market. ‘SAP Business By design’ offering competition More of the larger enterprises choosing AX as their 2 nd tier solution at divisional or country level – with an option to become corporate solution later Move to single platform strategy - move from legacy systems such as Siebel, Lotus Notes to integrated Sharepoint /CRM/AX….clients investing in this are reaping benefits of process integration Increasing use of Cloud to manage IT costs in line with demand – IT cost profile will change. AX 2012 is available on hosted type pricing, but not yet available via Microsoft cloud (unlike CRM)

2. Microsoft Dynamics AX 2012 Strengths

PwC Microsoft Dynamics AX strengths Look and feel – overall working experience Integration with other Microsoft products – Sharepoint, Office, CRM, conferencing etc Pricing – relatively competitive compared to SAP and Oracle. Cost of ownership helps with business case for change. ‘Named User’ basis on AX2012. Future proofing – clients are on a journey with Microsoft Functionality highlights with AX 2012: Organisational structure Manufacturing models and modes (process, discrete, lean) Inter-company distribution Resource management Public sector aspects Country specific capabilities Security work bench AX 2012 Launch - Independent View

3. Microsoft Dynamics AX 2012 considerations

PwC Microsoft Dynamics AX 2012 – things to think about  AX skills…….demand to match supply……..what is Microsoft doing about it  Get the right ‘jockey’….the risk is with the riders….Microsoft partner is key  Partners with complex programme management skills, and global reach…..  Increasing AX capability services from larger consultancies / alliances with niche AX partners  Get the right ‘trainer’….  governance is key…Internal and External  Reporting tools to choose – flexibility is there but need to choose strategy early  Awareness of AX industry verticals and ‘add-ons’  GRC (governance, risk and compliance) functionality AX 2012 Launch - Independent View

4. Industry impact

PwC Microsoft Dynamics AX 2012 impact by industry AX 2012 Launch - Independent View Manufacturing Local country and divisional solutions in larger enterprises Mid-market Public sector Local councils – transformation with lower cost of ownership Professional Services AX already strong…this will increase ISV solutions - law firms, project services Construction and Engineering 1 or 2 vertical solutions on AX….I think AX will replace some of the COINS users in time Joint Ventures looking for flexibility with hosted solution Energy & Utilities Local divisional solutions on AX. Some move from SAP to AX Retail Impact next year with AX2012 Retail Mid-market

PwC The 3 horse race…”with the right trainer and jockey, AX is the horse to bet on” AX 2012 Launch - Independent View

This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PwC, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2011 PricewaterhourseCoopers LLP. All rights reserved. In this document, “PwC” refers PwC LLP which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity. John Rosbotham Director, PricewaterhouseCoopers Experience: Over 20 years experience in the ERP market, both in terms of delivering ERP projects and selecting ERP systems within a variety of industries Experience with SAP, JDE, Oracle, Peoplesoft, Dynamics AX and other mid-tier ERP players Now provides clients with project assurance services Understands the challenges and risks with implementing ERP systems Ideally placed to provide an independent view Tel:+44 (0) Thank you

Industry Breakouts starting at 15:40  Manufacturing & Distribution – Auditorium 1  Services – Auditorium 2 Tea & Coffee outside and to the left

Thank you

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Microsoft Dynamics, the Microsoft Dynamics logo, and are trademarks of the Microsoft group of companies. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.