RePri v Ben Livshits RISE Microsoft Research
users want a highly personaliz ed web experience
Personalization in the News 3
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service providers want to target users better
users are concerned about their privacy and tracking
Privacy in the News 9
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RePri v Relevant news Ad targeting Personalization better mobile browsing Privacy Miners
RePriv infers user interest profile as the user is browsing ODP categories are used to represent user interests
RePriv proposes a protocol for sharing information with sites to be used for personaliza tion
RePriv supports in browser extensions or miners to allow more personalization
RePriv Ben Livshits RISE Microsoft Research