Microsoft Media Network

2 =+ Combining two great networks To build 1 industry-leading platform Microsoft Media Network The right impression. Every time. DRIVEpmMSDR/ Targeting

3 + Performance Selling Deliver specific performance goals Network Performance An Integrated Proposition + Microsoft Media Network

4 Delivering The Impressions You Need Premium inventory from the Europe’s No.1 portal Media partners Facebook, PICZO of the top online sites Fully IASH accredited network (UK Quality label) Top Quality Third Party Inventory Accessing 118m UU across 72% market reach on our 7 core markets in Europe (UK, FR, DE, ES, NL, IT, BE) Guaranteeing the best access to the right audience at the right time

5 With The Capabilities You Expect Integration of performance & targeting capabilities into one combined technology platform Microsoft Media Network

6 To Reveal A Better Direction Access to Windows Live ID data across 105 million Unique Users on our 7 core markets in Europe (UK, FR, DE, ES, NL, IT, BE) Data informed by demographic, location, time, domain and connection Access to user activity, including keyword searches, URLs visited and online purchases Performance indexed by vertical industry and seasonality

7 Giving Continual Insight

8 Through A Service Of Expertise Provide bespoke analysis based on live campaign data Full access across industry experts whatever your need Active within the IAB and other trade bodies Dedicated team of Media Performance & Targeting Specialists Working with you to develop the right schedule

9 Customer Purchase intent Desire to purchase Brand recognition The Solution To Suit You Brand building Conversions

Performance and Targeting

11 Delivering maximum ROI Offering A Direct Response A range of flexible pricing options Scale and reach without compromise Automated optimisation technology Insightful analytics Products which deliver results 0Performance100

12 When Performance Matters… 100% Pay-for-Performance media auction Online media auction From traffic-driving to lead- generation and conversion Campaign optimised automatically on a daily basis with 7 day look back period Identifies the most effective creative/time/placement combinations Greatest ‘share of voice’ allocated pro rata to Advertiser with ‘highest bid’ based on effective CPM’

13 Through Flexible Deal Terms Offering a range of pricing options CPA, Hybrid (CPA/CPC), CPC Delivering performance against different purchase cycles, commercial metrics and conversion volumes The best ROI

14 Find The Right Audience Eliminating media waste Define and identify your users Advanced analytics to enable testing, refining and optimisation of audience. Advanced cookie recognition technology guarantees premium access

15 Who are your customers Targeted based on key facts about users Build socio-demographic audience segment Offering In large volumes Profile Targeting Age Gender Geography Connection speed Agent / browser Domain Operating system

16 Feature your message and brand within a contextual environment. Scale and capability to group specific inventory together to create “virtual” channels Provide access to users outside of cluttered and competitive placements Access high volume mass reach through Net Blocks or Channel Take-Overs Category Targeting Travel Financial Automotive Leisure

17 MMN 5m Unique Users across Automotive MSN Autos Channel Take-over 1.5m Unique Users Extend activity across a wide yet still targeted user base. Extend Your Campaign Reach & Impact

18 Identify and engage in market buyers Access data on what users are reading, searching for and asking for. Understand user behaviour patterns to segment audiences Make informed decisions on most appropriate audience to target Behavioural Targeting Travel researcher Luxury car buyer Gamer Family Mortgage buyers

19 Talk to an audience that has interacted with your site/creative/keyword... Maintain constant contact until desired action is completed Drive Customer Retention and New User Acquisition. Build brand affinity though ongoing communication. Re-messaging

20 Maintain An Ongoing Experience Rich media ad on MSN messenger. User interacts by watching video clip. Follow-up message served across MMN. 1-1 communication increases brand awareness and purchase intent.

21 Powered by an advanced optimisation & targeting technology Microsoft Media Network The right impression. Every time. In Summary A unique media property Informed by quantified & scalable analytics Supported by a dedicated specialist team Flexibility. Scalability. Performance.