PROJECT - REPORT International Marketing

Take any one co. of your choice One product line or one sub product line Primary Market : One country or Market where they export Secondary Market: Second Market Take Two co. a and b ( competitors) One product line One market

International Marketing Key Elements of plan: A brief description of Management team Pro / Services offered and their unique advt. Industry structures and competition Domestic market experience Foreign Market experience

International Marketing Marketing Research Target Market Primary Market Secondary Market Entry Barriers Foreign Exchange Regulations Pest Factors Porter’s Model Currency Fluctuations

International Marketing Marketing Decisions Distribution Strategies Direct Exports Indirect Exports Pricing Decisions Promotions Decisions Strategies Alliances Import Duty

International Marketing Legal Decisions Agents / Distributor Agreement Patent / Logo / Copy Right Disputes Resolution Arbitrations

International Marketing Manufacturing Decisions Locations of Export Facility in India Capacity of existing facility Expansion plans if any Incentive given by government

International Marketing Personnel Decisions: Personnel needed to manage export Training needs of existing personnel Hiring needs in both short and long-term

International Marketing Financial Decisions: Performa of finance statements and projected cash flow assuming export activity Sources of Funds Financial needs and future sources of funding Incentives given by government to exporter Risk protection ECGC

International Marketing Index Introduction Objectives Body of the subjects Importance Research Findings Observations and Suggestions Conclusion Bibliography

International Marketing The End!!!