And the winner is… ????

Advertising vs. PR By: Somesh Dwivedi Roll no. 102

Advertising; as we know it PR; as we know it Differences between the two Trends in CBE responsible for increasing inclination towards PR

Advertising; as we know it Our product is the best

Most people have a love/hate relationship with advertising.

The best ads are not only creative, they sell.

The aim of advertising is not to state the facts about a product but to sell a solution or dream.

Buffery is an integral component of modern advertising

Advertising rarely creates product purchase

Creating an effective ad campaign Linking the brand directly to a single benefit. “Eno on; acidity gone”

Create a character that expresses the product’s personality.

Developing a narrative with episodes centered on a problem and its outcome.

Public Relations Delivery of message through implied or explicit endorsement of a credible third-party media source.

PR is something you pray for rather than pay for

PR Vehicles News stories and Media Editorial coverage

Event & Sports Marketing

Cause - Related Marketing

Product Placement

Contests

Differences between advertising and PR Paid space or free coverage Creative control vs. no control Shelf life Wise consumers Creativity or a nose for news

Differences (contd.) In House or out of the town Target audience or hooked editor Limited or unlimited contract Special events Writing style

Advertising lacks credibility

Lack of Advertising ROI measures “Dude, if it doesn’t make cents; it doesn’t make sense”.

Steep rise in advertising clutter and noise

And the winner is… IMC

Thank you!