Olusegun Ajibade CEO, PhD Consulting

 Context Setting/Introduction/Expectations  Entrepreneurship: the next frontier  Why Write a Business Plan?  Steps before the Business plan  Contents of the Business plan  Making it work

 REALITY: 152 million Nigerians, with approximately 90 million living below the poverty line of $2 per day  UNEMPLOYMENT: With 4.5million entering the labour market yearly, 94% of unemployed persons are between the ages of 15-40years

 Documenting clarifies your thoughts  Serves as a communication tool for multiple stakeholders, prospective investors, partners and funders  Development Tracker  Review reference  Facilitates team composition You cannot feature in a future you cannot picture

 Industry and market description and entry barriers including regulatory and legal requirements  Market share analysis, existing customer attraction & retention strategies  Effectiveness & simplicity of the product or service  Understanding of the customer & end-users with behavioural influences  Consider if there is a market in the identified gap  What substitutes exists for the product/service?  Opportunity Cost for the product/service(Check out lifestyles too) ‘When the purpose of a thing is not known, abuse is inevitable’

 Switching Costs to proposed product service  What constitutes a reasonable price to aggregate a critical mass  Validates or otherwise assumptions of the business plan  SWOT Analysis  Availability, volume, sources of quality of operational inputs  Identify business strategy & model risks as well as relevant mitigating options  Cost Benefit Analysis Vs Perceived Vs. Pricing  Exit Strategy viability  Social, Economic & Environmental sustainability issues ‘When the purpose of a thing is not known, abuse is inevitable’

 Say the value  10/20/30 rule pitch(Guy Kawasaki)  Say it many times  Listen & write your feedback ‘When the purpose of a thing is not known, abuse is inevitable’

 Executive Summary  Need or Problem identified  Solution/Unique selling proposition  Business Model  Competitor Analysis  Marketing & Sales strategy  Management Team  Financial Projections & Key metrices(Contribution & Requirements)  Current Status(Referrals, list of prospective or current clients)

 Value of the business planning & possession of entrepreneurial qualities  Vision – Opportunity  Passion – Discipline  Skills – Competencies  Value of Time  Financial Literacy  Innovation & Learning(R&D)  Efficiencies  Teamwork & Sustainability  Values, Structure, Processes & Systems The eyes that look are many, the eyes that see are few

 DREAM BIG,  START SMALL  SCALE FAST