Yahoo Ad Policy

2 Education Category Yahoo does not accept ads for i.organizations offering Life Experience degrees. ii.degrees for sale. Example: Yahoo accept ads for i.Institutions of higher education approved by one of the accrediting agencies recognized by the U.S. Secretary of Education. ii.Distance learning courses, provided they offer legitimate learning opportunities. Example:

3 Gambling Category Yahoo does not accept ads for i.Online casinos. ii.Gambling portals. iii.Online sports betting sites. Example: Yahoo accept ads for i.Land-based destinations like Hotels that offer casino services as an element of their overall entertainment offering. Example:

4 Pharmaceutical Category Yahoo does not accept ads for Non-FDA Approved drugs/medication Online pharmacies that do not require a doctors prescription to buy medication. Use an online questionnaires or online consultation to prescribe medication. Example: Yahoo accept ads for i.Pharma companies with drugs/medication that are approved by FDA ii.To check if certain drug/medication are FDA- approved, go to /cder/drugsatfda/ /cder/drugsatfda/ Example:

5 Tobacco Category Yahoo does not accept ads for i.cigarettes ii.tobacco Example: Yahoo accept ads for i."stop smoking" products (patches, 12-step programs, etc.) ii.youth smoking prevention campaigns by tobacco companies. Example:

6 Weight Loss Category Yahoo does not accept ads for Pills that havent been proven to be effective Suggestive message that the product alone is responsible for weight loss without acknowledging diet, exercise and restriction of caloric intake. Messages that do not disclose that results vary from person to person Example: Yahoo accept ads for Reputable company that helps clients find a holistic plan that includes exercise and diet. Messages with no unrealistic claims Example:

7 Alcohol Category Always check with Yahoo for approval before proposing especially for liquor products Advertising for alcoholic beverages targeting registered Yahoo! Users must be directed to Yahoo! Users over 21 years of age No alcohol advertising on Games, Messenger, Chat, Music or Front Page Yahoo does not accept merchant attempt to sell product directly to consumer. For example: Tiger Beer can sell Tiger Beer direct to consumers Joes Liquor World cannot sell Tiger Beer direct to consumers

8 Religion Category ALL religious ads are subject to review by Yahoo policy team, and are only accepted on a case by case basis. Please send advertiser name, website and banners to Yahoo for review and approval first before proposing any plans.

9 Summary Always indicate Client and campaign to Yahoo at time of campaign briefing ALWAYS check with Yahoo first if you are unsure if a potential advertiser or campaign is acceptable before proposing

Q & A

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