Why We Should Start Usability Testing Today. 1 Reason #1 We’ll uncover things like this…

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Presentation transcript:

Why We Should Start Usability Testing Today

1 Reason #1 We’ll uncover things like this…

Instructions For This Section We recommend adding a video of your own highlight reel, or you can switch to a browser window to play the highlight reel online.

2 Reason #2 It Will Impact…

Instructions For This Section The list of slides in this section isn’t exhaustive, and it’s not even a recommended list. We’ve created a few sample slides, but selecting the KPIs and determining how usability testing will impact your company is up to you.

Sales

Leads

Customer Satisfaction

Customer Retention

3 Reason #3 Analytics Aren’t Enough

Just Ask StubHub

4 Reason #4 We Can Uncover Problems Early

5 Reason #5 Awesome Side Benefits

Faster ROI Measurement No more waiting for lagging indicators like analytics. Customer Perception We can show we’re listening and responding. Learning This is a great market research tool. And we’ll learn more about ourselves too.

6 Reason #6 We Can Afford It (And can’t afford not to do it)

7 Reason #7 It’s Fast & Easy to Get Started

Tests Complete in 1-2 Hours

And There’s a Research Team If We Need Them

Questions?