We are Alta The Brand of Choice for Progressive Producers Marketing Dept. September 19 th, 2013

Our passion

Our History 1910 Carnation Farms Formed Carnation incorporates breeding division to sell quality bulls throughout US 1975 Western Breeders begins marketing Holstein semen 1969 Doug Blair founds Western Breeder Service in Canada to begin Beef AI program 1985 Landmark Genetics formed in US from original division of Carnation Breeding 1986 Alta Genetics formed, specializing in ET research 1988 Western Breeders merges with Alta Genetics 1993 Alta Genetics is publicly traded on Toronto Stock Exchange 1996 Koepon Holding in the Netherlands and Alta Genetics begin joint venture 2000 Alta Genetics is purchased by Wijnand Pon as subsidiary of Koepon to become world’s largest privately-owned AI 2001 Alta Advantage program formed, revolutionizing how progeny testing is done Alta grows number of retail countries to 13 with production centers in six countries 1975 Wijnand Pon begins marketing Canadian semen in the Netherlands

Our Owner Koepon Holding was founded by Wijnand Pon. He is a proud dairy farm owner and a successful businessman. He also owns Koepon Dairies with 3000 cows total, located in four countries (NL, DE, UK, PL)

Our sister companies

We are Global Retail: Argentina, Australia, Brazil, Canada, China, Germany Italy, Mexico, Netherlands, New Zealand, Poland, Russia, UK and US Wholesale markets: Albania, Algeria, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bolivia, Bosnia, Bulgaria, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, France, Georgia, Greece, Guatemala, Honduras, Hungary, India, Indonesia, Iran, Iraq, Ireland, Israël, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Latvia, Lebanon, Libya, Lithuania, Macedonia, Malaysia, Morocco, Nicaragua, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan, Tajikistan, Thailand, Tunisia, Turkey, Turkmenistan, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Venezuela, Vietnam and Zimbabwe

We are Growing 13 million 12 million 11 million 10 million 9 million 8 million 7 million 6 million 5 million 4 million Units sold

Our Production Centers Netherlands China Brazil China Canada ArgentinaUS

Our Customers “It was Alta’s ‘No Bullshit’ approach that suited us. We’re being looked after by genuine, honest individuals with a team approach that has our interests at heart. We also like the opportunity to use elite genetics to fast track our progress, while continuing to improve herd fertility.” D.J Heller Acland Farm; England “The value with Alta is the tools they have – not only great bulls, but great people and understanding of management systems. You’re partnering with a company that really understands dairying, how to communicate, and how to get things done.” John Freund Son-Bow Farms; USA “Alta is an important part of our team of consultants. With expertise and advice from Alta’s Elite Account Manager, we have fine-tuned reproduction and genetics on our operation. Alta consistently delivers results which increase the profitability of our business.” Tom Hoogendoorn Valedoorn Farms; Canada “Alta really is a progressive- minded company. I like working with the team of guys and truly value the work done to improve reproductive management on my farm.” Chris Schouten Cornerview Schouten Dairy Farms; Canada

Our Mission Alta builds long-term relationships by creating value for our clients. We improve individual herd profitability by delivering trustworthy genetics and high quality reproductive and management services Create Value, Build Trust, Deliver Results

We are Driving Genetic Progress Genomic Impact

Our People “It feels great to be part of Alta because it’s a company where everybody can have a real input in its success. Everything we do, we do to create value for our customers. That is very satisfying.” Gerbrand van Burgsteden Global Prod. Development Analyst The Netherlands “To face new challenges, to be passionate about what I do and to learn from this great family is an honor to work with Alta!” Brenda Yumibe Cruz Spanish Web Editor and Technical Advisor Mexico “The caliber of people on board at Alta is incredible! They are educated, dairy smart, computer-literate, and so far ahead of where I started in the industry 40 years ago. Alta’s robust training program equips us to deal with a variety of needs on many different dairies. ” Gary Gardner District Sales Manager USA “To be able to share experiences and discuss solutions in a global and innovative team at Alta, gives me the chance to continually challenge and improve my capabilities and knowledge.” Jens Röder Elite Account Manager Germany

Our Knowledge and Training

Our foundation partner herd program. Five key attributes of Alta Advantage:  Genetics matter – a profitable business decision  You decide the right genetic plan for your dairy  Faster progress through genomic innovation  Confidence and performance  People and partnerships make the difference 700 herds globally, and growing!!!

Genetic Plan and Strategy (AltaGPS)  Complete genetic planning and mating program AltaU Dairy Manager School  Intense, all-encompassing training for dairy farm managers and owners throughout the world Alta Advantage Showcase Tour  Largest, most progressive dairy tour in the industry  On-farm stations focus on all aspects of herd management, genetics and reproduction  Daughter groups feature Alta’s most popular sires

What we do Alta builds long-term relationships by creating value for our clients. We improve individual herd profitability by delivering trustworthy genetics and high quality reproductive and management services Create Value, Build Trust, Deliver Results