Advertising Advertising

What is Advertisements? a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc. a public notice, esp. in print.a public notice, esp. in print. the action of making generally known; a calling to the attention of the public: The news of this event will receive wide advertisement.the action of making generally known; a calling to the attention of the public: The news of this event will receive wide advertisement.

Who are consumers? individuals or households that purchase and use goods and services generated within the economy individuals or households that purchase and use goods and services generated within the economy

Bandwagon Everybody else is buying this product. Everybody else is buying this product. You don’t want to miss out! You don’t want to miss out! Jump on the bandwagon! Jump on the bandwagon!

Emotional Appeal Positive words make you feel good. Buy the product! Positive words make you feel good. Buy the product! Negative words make you feel bad. This plays on your heart! Negative words make you feel bad. This plays on your heart!

Endorsement written or spoken statement, sometimes from a public figure, sometimes from a private citizen, extolling the virtue of some product. written or spoken statement, sometimes from a public figure, sometimes from a private citizen, extolling the virtue of some product. The term "testimonial" most commonly applies to the sales- pitches attributed to ordinary citizens, whereas "endorsement" usually applies to pitches by celebrities The term "testimonial" most commonly applies to the sales- pitches attributed to ordinary citizens, whereas "endorsement" usually applies to pitches by celebrities

Facts and Figures Reference to research and studies Reference to research and studies Uses facts and figures to back-up claim Uses facts and figures to back-up claim

Free Gift/Rewards Given a gift or reward based on purchasing a specific item Given a gift or reward based on purchasing a specific item Buy one get one free Buy one get one free

Glittering Generalities Words and phrases imply or suggest something... without making guarantees or promises. Words and phrases imply or suggest something... without making guarantees or promises. It sounds so good. It sounds so good. Listeners don’t challenge the real point. Listeners don’t challenge the real point.

Propaganda type of message presentation directly aimed at manipulating the opinions or behavior of people, rather than impartially providing information. type of message presentation directly aimed at manipulating the opinions or behavior of people, rather than impartially providing information. Appeals to one’s emotions. Appeals to one’s emotions.

Slogan and Jingles Less than a minute long Less than a minute long Stick in mind for years Stick in mind for years

Snob Appeal Only the elite use this! Only the elite use this! You are special! You are special!

Testimonial A celebrity endorses a product. A celebrity endorses a product. I can be just like him! I can be just like him! If it’s good enough for him... It’s good enough for me! If it’s good enough for him... It’s good enough for me!