Design Principles for the Electronic Portfolio. contrast To establish a hierarchy of importance or to focus a reader’s attention, make some things look.

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Presentation transcript:

Design Principles for the Electronic Portfolio

contrast To establish a hierarchy of importance or to focus a reader’s attention, make some things look different than others Establish difference by using contrast Contrast is created when two elements are very different (such as in size, boldness, or color).

contrast Mary Lynn Pickel Designs, Inc. 515 Dogwood Drive Oxford, OH Mary Lynn Pickel Designs, Inc. 515 Dogwood Drive Oxford, OH no contrast contrast creates emphasis

repetition Repetition visually unifies your portfolio Repetition involves repeating design elements throughout document

repetition Repetition visually unifies your document Repetition involves repeating design elements throughout document

proximity Proximity, or closeness, of elements implies a relationship. Group related elements close together and unrelated elements apart.

proximity Designs, Inc Mary Lynn Pickel 515 Dogwood Dr. Oxford, OH Mary Lynn Pickel Designs, Inc. 515 Dogwood Dr. Oxford, OH

alignment Related elements (text/graphics) in a document should be visually connected to one another Aligning related elements shows visual connection Elements may be aligned left, right or centered. Related elements should also be horizontally aligned.

alignment Designs, Inc Mary Lynn Pickel 515 Dogwood Dr. Oxford, OH Mary Lynn Pickel Designs, Inc. 515 Dogwood Dr. Oxford, OH arbitrary alignment right alignment