YOKOHAMA IBERIA, S.A. PTCC- Portuguese Touring Car Championship

The Portuguese Touring Car Championship (PTCC) is a reference car racing competition in Portugal, at the same level as the best in Europe. The equation for this success comes from the fact that it was thought to be an image of the FIA WTCC with more liberal regulations. It ’ s a championship with a high quality standard, seen with unquestionable prestige, which deserves the honour to work as a support to the World Series. PTCC- Portuguese Touring Car Championship

Numbers of the Championship: 8 double rounds through the whole country 16 pilots/registered cars 6 Seat Leon Super Copa 1 Peugeot 407 S BMW 320si 1 Alfa Romeo Alfa Romeo Ford Focus S Renault Clio Honda Civic Type R

Promotion: The main goal is to work as a powerful communication tool to all the agents involved in this competition. To achieve this goal, the organization offered a well- structured communication plan, laying on some of the following basis: Total TV coverage of four of the eight rounds of the PTCC, which means a total of 16 races. This occurs for the first time, specially in a public channel, that is RTP2; TV reports in all the other Portuguese channels, mainly in "RTP1", “RTPN”, “RTP Africa”, "SIC", “SIC Notícias”, "TVI" and “Sport TV”; Editorial deals for the championship coverage Great advertising, including production and distribution, throughout the season, of thousands of press releases and photos; A Web page developed following the idea of a news portal, with image and video galleries accessible to every visitor. ( PTCC- Portuguese Touring Car Championship

Possible new projects for 2009 PTCC: 20 Cars Caterham Cup: 20 Cars – 185/60R13 A048 University Fiat Uno Cup – 50 Cars – 165/65R13 ??

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