Adaptxt® Enhanced Keyboards for Smartphones and Tablets: CUSTOM-MADE FOR OEM SUCCESS KeyPoint Technologies February 25, 2013.

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Adaptxt® Enhanced Keyboards for Smartphones and Tablets: CUSTOM-MADE FOR OEM SUCCESS KeyPoint Technologies February 25, 2013

© 2013 KeyPoint Technologies Company Facts Founded 2004 in Glasgow – Leader of linguistic scholarship for more than a century – Regional offices in San Jose, Hyderabad, Tokyo and China – 170 employees Well-funded, privately held Works with largest brands, including HP and Nokia Supports wide variety of connected devices CEO: Sumit Goswami 2

© 2013 KeyPoint Technologies OEM Benefits 1.Leader in science of languages 2.Leader in quality of user engagement 3.Proven platform extensibility – OEM customization – User personalization 3 Languages Engagement Extensibility

© 2013 KeyPoint Technologies Big Picture – Where is This Going? 4 STATISTICS-DRIVEN PREDICTION INTELLIGENT INPUT RECOGNITION HUMAN-MACHINE DIALOG Suggestions based on statistical possibilities Interpreting meaning, context and behavior to predict sentence wording for any form of human-machine input Creating natural inter- action between people & the devices in their lives QUALITY OF ENGAGEMENT

© 2013 KeyPoint Technologies How? Language As Primary Input 5 Context Semantic s Domains Linguistics

© 2013 KeyPoint Technologies Founded in Linguistics Center Heavy concentration of top universities – PhD degrees in translation, social linguistics, cognitive science Historical appreciation of subtle regional differences Extensive network of academics and outside professionals Large KPT team – 60 linguists 6

© 2013 KeyPoint Technologies Extensive Global Languages 7 EUROPE English(UK), German, French, Spanish, Belarusian, Catalan, Croatian, Finnish, Swedish, Icelandic, Danish, Dutch, Slovak, Basque Polish, Czech,Italian, Slovenian, Greece, Romanian, Hungarian, Ukrainian, Lithuanian, Latvian, Estonian, Bulgarian, Norwegian, Galician, Serbian EUROPE English(UK), German, French, Spanish, Belarusian, Catalan, Croatian, Finnish, Swedish, Icelandic, Danish, Dutch, Slovak, Basque Polish, Czech,Italian, Slovenian, Greece, Romanian, Hungarian, Ukrainian, Lithuanian, Latvian, Estonian, Bulgarian, Norwegian, Galician, Serbian ASIA Hindi, Marathi, Tamil, Kannada, Telugu, Malyalam, Urdu, Hebrew, Persian, Turkish, Arabic, Chinese(T), Chinese(S), Bengali, Korean, Vietnamese, Malay, Filipino, Indonesia, Russian ASIA Hindi, Marathi, Tamil, Kannada, Telugu, Malyalam, Urdu, Hebrew, Persian, Turkish, Arabic, Chinese(T), Chinese(S), Bengali, Korean, Vietnamese, Malay, Filipino, Indonesia, Russian MEA Hausa, Arabic, Turkish, Afrikaans, Persian MEA Hausa, Arabic, Turkish, Afrikaans, Persian SOUTH AMERICA Portuguese(BR) Portuguese(PT SOUTH AMERICA Portuguese(BR) Portuguese(PT NORTH AMERICA English(US) NORTH AMERICA English(US) MULTI-LINGUAL Hinglish, Banglish, Manglish, Marathinglish, Odinglis, Tanglish, Tenglish, Kanglish MULTI-LINGUAL Hinglish, Banglish, Manglish, Marathinglish, Odinglis, Tanglish, Tenglish, Kanglish

© 2013 KeyPoint Technologies Extensive Smart Functions Keyboard is “window” to device Powers ever-increasing list of apps requiring text “Smart”/intuitive is expected – Prediction and suggestions -- auto learning, understanding context, language switching, auto correction, personal dictionaries, learning from contacts, Facebook, Twitter – Enhanced features -- posting to social networks, voice support, gliding/swiping, phone keypads, tablet split keyboards, personalization (themes, industry and professional dictionaries), shortcuts, “accent trimmer” 8

© 2013 KeyPoint Technologies Is the input software …... Yes? Then I’ll use it more Engagement = Downloads/Data QUALTIY OF USER ENGAGEMENT MODEL 9 Fun/Interesting?(Memorable) Easy to use? (Interface) ProvidingValue?(Language)

© 2013 KeyPoint Technologies Proven Extensibility 10 Customization Personalization (Consumers) Device CoverageOperating Systems Handwriting Language Studio Cloud Sync Choice of dictionaries Linguistics Engine Domain Dictionaries Theme customization Social network integration Tablet Smartphones Smart TVs IVIs Android Windows 8 Symbian S60 Linux

© 2013 KeyPoint Technologies Competitive Landscape 11 EXTENSIBILITY CUSTOMIZATION + PERSONALIZATION + DEVICES + OS VALUEABLE + MEMORABLE + USABLE QUALITY OF ENGAGEMENT

© 2013 KeyPoint Technologies Conclusion 12 Use well-crafted languages and a highly flexible technology platform to develop rich, engaging relationships with your customers wherever they live in the world.

Thank You!