September 2011 | Opportunities in the Hospitality Market A vertical focus for approaching new clients September Research by InfoTrends 2011

September 2011 | Opportunities in the Hospitality Market Companies you know The Market Defined The Hospitality industry comprises establishments that provide lodging or short-term accommodations for travelers, vacationers, and others. The industry is organized into three groups: Traveler Accommodations, RV Parks and Camps, and Rooming and Boarding Houses. 1 Source: InfoTrends 2011

September 2011 | Opportunities in the Hospitality Market Top Trends For This Market Partnering with branded spas to offer onsite services New hire training is important Looking to make more sustainable choices Conferences and convention centers are looking for personalized content packages 2 Source: InfoTrends 2011

September 2011 | Opportunities in the Hospitality Market 3 Time: Explain the short turnaround for digital Understanding: Educate them on marketing channels

September 2011 | Opportunities in the Hospitality Market Did you know that the average annual external print spend in the hospitality segment is $33,000? 4 According to InfoTrends… Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009

September 2011 | Opportunities in the Hospitality Market Hospitality organizations have a wide variety of marketing communications needs. All of these needs provide a tangible opportunity for your company’s services. So, what are they producing? Print directories marketing Signage Point of sale advertising Newspaper advertising Printed direct mail 5

September 2011 | Opportunities in the Hospitality Market Bringing More Value One way to differentiate your company is to provide unique materials that enable higher value printed products to be created. Mohawk Bravo Digital Substrates can help you provide this value to your hospitality customers. 6

September 2011 | Opportunities in the Hospitality Market Pinehurst Golf Academy: “Driving” response rates. Pun intended. 7

September 2011 | Opportunities in the Hospitality Market Campaign Results Attracted 50+ more attendees for golf school than the year before Direct mail response 11.3% visit rate – recipients went to Personalized URL’s 9.9% of visitors completed golf self assessment survey Social media response 2,500 visitors to campaign landing page 26% of visitors completed golf self assessment survey 8 Source: PODi.org

September 2011 | Opportunities in the Hospitality Market The hospitality market provides many revenue opportunities for you as a print service provider. The opportunities include these key products and services: Why You Should Consider Pursuing this Market Campaign management Database management Data-driven personalization Cross media services High-quality digital print Mailing & Fulfillment 9

September 2011 | Opportunities in the Hospitality Market Mohawk MakeReady provides practical tools and actionable information for digital printers like you. 10 We can help… Visit: for more tools, to request a meeting, or to join the community.