Today Local Funding Agencies

Today Bruce Wright Funding Consultant ICT Learning Digital Inclusion Social Inclusion Community Regeneration Engagement & Participation

Winning Funding A Better Approach

Winning Funding: A better approach Clarify Objectives Understand Government Policy Produce Sales Collateral for Local Funding Agencies Build Relationships with Local Funding Agencies Write the Bid

Winning Funding: A better approach Produce Sales Collateral for Local Funding Agencies Traditionally = Printed sales support materials such as advertisements, direct mail, brochures, posters, etc, but much more now imo ………………. Evidence of needSocial media – comms & influencers Summative MI dataTurn data into meaningful information Insight or case studies Video testimonials - YouTube Historical journey – previous achievements Next steps Success stories – qualitative & quantitative newsletter or alerts

Sales Collateral Quick look at the Art of the Impossible flyer Festival of Learning events

Sales Collateral

digital photographs:

Digital Photographs Look at the following series of photographs Type a few words into the chat panel about: A: your immediate emotional reaction to each photograph B: what a potential funder might think about each photograph

Today

Sales Collateral digital photographs: set context, but limited target groups can be negative

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story:

Historical Success Story Read the historical success story within the Art of the Impossible flyer

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success:

Evidence of Success A B

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction:

Customer Satisfaction Consider the survey form that I use for FM CFRS Discuss how to change this to producea UKOL customer satisfaction survey form Survey Monkey

Customer Satisfaction

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short form, decent sample size

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short form, decent sample size evidence unmet need/demand:

Semi-Structured Interviews

Semi-structured Interviews Anonymous Individual Informal Open & Closed Questions Recording Answers (on interviewers form) Sampling Example Form

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short form, decent sample size evidence unmet need/demand: semi-structured interviews

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short form, decent sample size evidence unmet need/demand: semi-structured interviews user involvement in decision-making:

User Involvement Type into chat panel how your centre involves learners in centre decision- making Do you have different techniques or methods for different target groups?

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short form, decent sample size evidence unmet need/demand: semi-structured interviews user involvement in decision-making: facilitated workshop, online forum

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short form, decent sample size evidence unmet need/demand: semi-structured interviews user involvement in decision-making: facilitated workshop, online forum lift speech:

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short form, decent sample size evidence unmet need/demand: semi-structured interviews user involvement in decision-making: facilitated workshop, online forum lift speech: direct, outcome-focused, practised, ends with next steps

Sales Collateral digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short form, decent sample size evidence unmet need/demand: semi-structured interviews user involvement in decision-making: facilitated workshop, online forum lift speech: direct, outcome-focused, practised, ends with next steps research & reports:

Research and Reports Video Testimonials Video Case Studies Video Insight Studies Video Case Study recording tips Video Reports

Video Case Studies & Reports

digital photographs: set context, but limited target groups can be negative state objectives: deductive link with activity, outcome & funding need brief historical success story: factual, not wordy, achievements listed evidence of success: quantify progress, growth, footfall & eyeballs customer satisfaction: simple & short form, decent sample size evidence unmet need/demand: semi-structured interviews user involvement in decision-making: facilitated workshop, online forum lift speech: direct, outcome-focused, practised, ends with next steps research & reports: website summary and downloads, video case studies

Building Relationships with Funding Agencies Community Foundation Network Community foundations are charities located across the UK dedicated to strengthening local communities, creating opportunities and tackling issues of disadvantage and exclusion. They manage funds donated by individuals and organisations, building endowment and acting as the vital link between donors and local needs, connecting people with causes, and enabling clients to achieve far more than they could ever by themselves.

Weblinks PassITon video case studies about.html BNLCP Transformation Fund bid video case study mpirical.com/videos/Process/Output/Creating%20a%20 video%20interview/Creating%20a%20video%20intervie w.html Community Foundation Network