Launching of Fisherman’s Friend Spearmint with IMC.

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Presentation transcript:

Launching of Fisherman’s Friend Spearmint with IMC

Cough Market Evolution -Total Market- +17%+6% +29% +14% Market Growth+14% +19% Full launch of FF Spearmint in Jan 14 Market Growth FF

FF Sales Evolution +18% +23% W/Spearmint +20% Ex. Spearmint +4%

TVC -30 and 15 secs. - TVC 15 sec 30 sec

Advertise in top two local newspapers Printed Ad

Sponsor in World Cup Column in famous Sport newspaper Printed Ad

On Line Ad - Facebook -

On Line Ad Page Like Ad Page Post Photo Ad

Advertising in MRT Station - 3 stations with highest traffic - Paholyothin Station

Advertising in MRT Station - 3 stations with highest traffic - Rama9 Station

Advertising in MRT Station - 3 stations with highest traffic - Asoke (Sukhumvit) Station

Bus Body wrap advertising - 40 Buses -

In bus advertising - 40 Buses -

LED Digital Billboards - Central Dept. 6 Screens - Khon Kaen Suratthani Had Yai Chiang Mai

Pattaya Samui Island LED Digital Billboards - Central Dept. 6 Screens -

Sampling Program Sampling 350,000 Lozenges. Venues -29 Office Buildings -8 BTS/MRT Stations -12 Mass Locations

Sampling Program - Office Building -

Sampling Program - Mass Location -

Sampling Program - BTS/MRT Station -

POS Materials Hanging Stripe

Special Displays -Tesco Lotus : 110 outlets- End Cap CashierSide Burn Displays

Special Displays -Tesco Express : 1,381 outlets- Checkout (1,381 Outlets) Floor stand Display (660 outlets)

Special Displays - Big C Supercenter : 149 outlets checkouts per outlets

Special Displays -Big C Supercenter : 149 outlets- Side Kick Displays

Special Displays -Big C Supercenter : 149 outlets- Four Way Displays

Special Displays -Makro : 65 outlets- Gondola Displays

Special Displays -Tops Supermarket: 113 outlets- Normal Shelf Floor stand Displays

Special Displays -Tops Supermarket: 113 outlets- 6-8 checkouts per outlet

Special Displays -Tops Supermarket: 113 outlets- Side Panel Displays

Special Displays -The Mall Supermarket : 11 outlets- Pillar Displays Floor Stand 6-8 checkouts per outlet

Special Displays - 7-Eleven : 7,847 outlets- Extra stand Displays

Special Displays - 7-Eleven : 7,847 outlets- Hanging Stripes

Special Displays - 7-Eleven : 7,847 outlets- Cashier Checkout

Special Displays - Family Mart : 1,076 outlets- Cashier Checkout

Special Displays - Family Mart : 1,076 outlets- Hanging Stripe

Special Displays - Shell : 114 outlets- Cashier Checkout

Special Displays - Jiffy : 153 outlets- Floor Stand Displays

Special Displays - Local Trade in UPC -

POS Displays - Stand Displays for general drugstores -

POS Displays - Hangin g Stripe -

POS Displays - Sunshade : Big size-

POS Displays - Sunshade : Small size-

POS Displays - Sales Kit -

Trade Promotion - T Shirt - Buy FF 8 boxes get 1 FF Spearmint T Shirt

Trade Promotion - FF Umbrella - Buy FF 8 boxes get 1 FF Spearmint Umbrella

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