SOCIAL MEDIA ©Joyce Raby.com

Who Are You?  Name  Business Name and Blurby  Current Social Media Outlets?  Why Facebook? 2 ©Joyce Raby.com

Best Social Media Quote Ever “Social Media is like teen sex. Everyone wants to do it. No one knows how. When it’s finally done, there is surprise that its not better.” - Avinash Kaushik Analytics Evangelist, Google 3 ©Joyce Raby.com

Second Best Social Media Quote “Go live among them.” - Joyce Raby (truly, deeply, madly – this is your focus group) 4 ©Joyce Raby.com

It is an Ever Evolving Strategy  Pick something small (what do you want to market?)  Pilot (create and launch)  Evaluate (did you accomplish your goal?)  Adapt/adjust based on feedback and your experience  Do it again….forever. 5 ©Joyce Raby.com

Pick  Specific and unique  Just pick  Add value 6 ©Joyce Raby.com

Specific and Unique  Event – fundraiser, grand opening, race/ride  Product – what is the grooviest (or newest) thing you sell?  Service – what is the coolest (or newest) thing you do? FB Planning - Pick 7 ©Joyce Raby.com

Add Value  Discount coupon  Insider sales  Sneak preview  Contests  Content (Free Report, White Paper, etc.) Its really about building community. FB Planning Pilot 8 ©Joyce Raby.com

Pilot  Design it  Go  Twice a week is the sweet spot for creating content, but you must listen every day.  Once you build it, don’t walk away – static is death. FB Planning Evaluate 9 ©Joyce Raby.com

The Raw Truth  Everyone starts out with 0 friends.  Writing Compelling Content is hard.  Finding the time to do this is hard.  ROI is not instantaneous.  In other words: You must be willing to suck… for awhile. 10 ©Joyce Raby.com

Social Media Metrics  “The direct unfiltered brutally honest nature of much online discussion is black gold…texas tea to companies that want to spot trends or find out what customers really think” - The Economist, March 11, 2006  It’s all about Influence and Engagement FB Planning Negative 11 ©Joyce Raby.com

How to Measure Influence and Engagement  Google/Yahoo/Bing Company Name, product name, service name, key company employees or individuals  Industry sites and blogs  Search Youtube and any other content sites  Search Twitter  Do the same for your competitors  Fans, friends, followers. (and participation rate) FB Listening 12 ©Joyce Raby.com

Define your metric – can be anything  We learned something about our customers we didn’t know before  Number of people who used the coupon from a specific campaign  Number of influential people who tweet about us  Number of nice things tweeted about us  Number of influential blogs that wrote about us  Number of direct customer conversations we had  Number of useful, meaningful customer feedback 13 ©Joyce Raby.com

More on ROI  Quantitative – new sales, new leads, new qualified leads or requests for more info  Qualitative – satisfaction, loyalty, authority, feedback 14 ©Joyce Raby.com

Don’t Make Me Think 15 ©Joyce Raby.com

Let’s Go to Facebook  Create/logon to your account  Business Accounts vrs Personal Accounts  Profiles - people  Groups – enthusiasts (peers)  Pages – can be businesses, nonprofits, artists, etc. (used to be you “fanned” a page, now you “like” it.) 16 ©Joyce Raby.com

Parts of a Business Page  Picture/Logo  Text about your Company  Call to Action (now what?)  Landing Page DIY using FBML fanpageengine.com customfanpagedesigns.com 17 ©Joyce Raby.com

Facebook Insights  Monthly Active Users  Daily New Likes  Daily Post Views  Daily Post Feedback 18 ©Joyce Raby.com

How to Learn More?  Facebook Help Center  Mashable.com  allfacebook.com  Follow (and copy) other FB sites you like 19 ©Joyce Raby.com

How Can I help?  Social Media Audits  Social Media Plans  Create/Measure Specific Social Media Campaigns Joyce Raby, ©Joyce Raby.com