Pansik / 2 December 2010
ABOUT OUR CHOCOLATE… White chocolate with bitter LV monogram Milk chocolate with white LV monogram We used the best tastes of our LINDTS chocolate The colors are the LV chocolate colors from classic brown bags
ABOUT OUR CHOCOLATE…
PACKAGING Both chocolates have the same classic LV package Brown Box Brown little ribbon to open Same box for both chocolates, only the name of chocolate changes Both Brand Names are on the paper (LV,LINDT) Chocolate is Rapped in gold paper
OUR PURPOSE pieces Charity donation price: 20€ 15€ to Roger Federer Foundation 5€ to production, packaging & distribution
WHERE TO FIND All over Europe! Airports (LINDT stands) LV boutiques in Europe only! LINDT chocolate boutiques (Switzerland) Only available from 1/12/2010 to 31/1/2011
BENEFITS FOR BOTH Prestige -} charity Younger age groups get to know both brands General advertising during holiday seasons-}more income Prestige from the charity brand donation Increase income through holidays in the LV boutiques LV’s BENEFITS Prestige Gets more glamorous advertising Sells more chocolates during Holiday season in Airports Europe recognition LINDT’s BENEFITS
TARGET AGE GROUP Cant be specific Includes kids also Variety of ages Male and female ADVERTISING Magazine’s editorials Official LV and LINDT sites Internet Cook magazines Cooking TV shows