FG Wireless Differentiated mobile solutions for global markets
design & services company specializing in the development of uniquely customized handsets & mobile devices Partnering with: Chip suppliers Operating system vendors Component suppliers Specializing in: Hardware architecture System Design Product integration About FG Wireless 2FG Wireless Company Confidential Founded 2006 ~60 Engineering Staff Zhangjiang Tech Park, Shanghai VC backing: IDG & BVP Founded 2006 ~60 Engineering Staff Zhangjiang Tech Park, Shanghai VC backing: IDG & BVP
Phones all starting to look the same… 3FG Wireless Company Confidential
Differentiated Mobile Solutions Globally recognized technology Form Factor Reference Design Chipset independence Time to Market Customized User Interface OpenPlug architecture Tools for custom built User Interface Integrated Solutions Fully integrated & licensed application suite Innovative Business Model
Solutions for Open Market FG Wireless Company Confidential Reference Designs + Ref Design Match MTK Proposition Flexible UI Framework Licensed applications Dominant solution 5
FG Wireless Solution FG Wireless Company Confidential MMI/UI PSRTOSDrivers User Interface Applications Performance 500 man months APIs & Drivers Porting Layer Integration 500 man months CHIP Robust framework for rapid phone deployments Easily portable 6 Ref Application Suite FGW Framework
FG Wireless Solution FG Wireless Company Confidential Broadcom 2G/3G LTE ST-Ericsson 2G/3G TI 2G/2.5G ST-Ericsson 2G/3G TI 2G/2.5G More robust & flexible than MTK 7
Time to Market FG Wireless Company Confidential TTM = 60 days 8 Too slow…………………… TTM = 270 days Also too long……. TTM = 180 days TTM = 60 days
Flexible User Interface Add Personality to User Interface Develop own look & feel Unique signature for branding Flexibility for in-house UI design Native application development Clients design their own UI Creates stickiness Services business opportunity
Personality
Branding
Differentiation
Component Technology 13FG Wireless Company Confidential Initial Code (C/C++) OpenPlug Application Suite Application are independent components Software built like “Lego blocks” No overhead (speed, power and memory) Benefits Modularity, flexibility and scalability Increase software re-use Simplify integration and validation Time-to-market 13
Certificate of Authenticity Raise the bar by issuing certificate of authenticity FGW has right to use license from all Fusion partners with most competitive pricing terms. Agreement to grant these rights to our clients. Encourage clients to POST this prominently to create value and differentiation. FG Wireless Company Confidential
Innovative Business Model Contractual FOB delivery Logistics Quality Production Certification Design Technical Creates complete Solution IDH/EMS/ODM Client
Published Reference Design Reference design = leverage & scale ODM IDH Client EMS/ODM
2009 Product Roadmap FG 630 BT/A2DP Q1 09 FG ” QCIF AM Radio FG ” QQVGA Q2 09Q4 09Q3 09 FG ” QVGA FG ” WQVGA 1.3Mpixel FG ” QVGA
About FG Wireless 18FG Wireless Company Confidential FG Wireless – December 2008
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