What is Cc:? Cc: is a unique, innovative new eyewear program that includes an Rxable sunglass frame with the purchase of a standard ophthalmic frame.

Name Origination  Cc: Carbon Copy – referring to the two frames the patient will receive.  Cc: - “See-See” meaning the ability to see out of both the prescription ophthalmic frame and sun frame.  Cc: is the name, Two is One is the tagline.  The logo and name of the frame line have been trademarked with the USPTO.

Cc: Logo Explanation The trademarked “frame” in the logo doubles as CC: The color of the colon is pantone #375, also trademarked into the logo.

Nuts and Bolts  When an ECP sells a Cc: ophthalmic frame to their patient, the patient then gets to select any Cc: sunglass frame at no additional charge.  This gives the ECP an opportunity to sell the customer a pair of prescription lenses for the sunglass frame and make an additional sale.

Men’s Ophthalmic Men’s Sunglass Ladies Ophthalmic Ladies Sunglass

 Cc: Is for the independent eye care professional only.  Cc: Will not be offered to big box retailers or sold via the internet.  ‘Mom and Pop’ stores  Small to large practices specializing in customer service.  Practices looking to increase revenue across the board.  Practices struggling to sell second pairs. Who is the target market for Cc:?

Private Practice Eye Care Providers (PPECPs):  are LOSING 2 to 4% market share per year  provide 65% of the eye exams and only supply 39% of the eyewear  have more managed care patients each year  are losing locations (1000 per year nationwide) Based on Jobson Optical Research Reports Why is 2014 a good time for Cc:?

Corporate optical retailers (Lenscrafters, Pearle Vision, Wal- Mart, Costco, etc.):  are GAINING 2 to 4% market share per year  provide 33% of all eye exams and provide 60% of all eyewear dispensed  are gaining locations (1000 per year nationwide) Based on Jobson Optical Research Reports Why Cc:?

PPECPs are LOSING market share and money because:  They have lost private pay patients to corporate optical retail chains  Managed care (Spectera, Davis, Avesis, EyeMed, VSP) reimburses poorly * Based on Jobson Optical Research Why Cc:?

 Second pair too expensive currently.  They are not pitched by the optician/dispenser  No incentive to purchase second pair.  “When will you be updating your sunglasses into your current prescription?” Second Pair Struggles

Win-Win-Win PATIENT  The patient wins because they get two great frames for the price of one.  The patient wins because they are able to use their prescription sunglasses to protect their eyes from harmful UV rays.  The patient wins because they can choose from a selection of new merchandise instead of having to sacrifice style for price.

Win-Win-Win EYE CARE PROFESSIONAL  The ECP wins because they are able to make an additional sale.  The ECP wins because they are adding extra value to their patients experience.  The ECP wins because they are able to show a larger profit after managed care reimbursement.

Win-Win-Win SALES REP - COMPANY  The sales rep wins because they are increasing their board space without giving up any current space.

 What is the warranty with Cc:? - If you any problem with either pair of frames, we will replace the frame at no additional charge.  Can the patient buy a pair of sunglasses and get the ophthalmic frame included at no charge? - Yes!  Can the patient purchase the ophthalmic frame and get another ophthalmic frame included for themselves? - Yes! The Power of Yes

Frames Data Price - $64.95  Frames Data Price - $64.95  Our Price - $54.95  This price reflects the cost for two pairs of frames. Pricing Strategy

Lens Company Support

 Men’s Ophthalmic  Men’s Ophthalmic – 14 styles / 2 colors each  Men’s Sun  Men’s Sun – 10 Styles / 3 styles with 1 color each; 7 styles with 2 colors each  Ladies Ophthalmic  Ladies Ophthalmic – 15 styles / 2 colors each  Ladies Sun  Ladies Sun – 9 styles / 2 colors each Collection Launch Details

Floor Display

Countertop Display

Cases