Annop Siritikul Account Technology Specialist Microsoft (Thailand) “Transform Data into Decision” Microsoft SQL Server 2005 Business Intelligence

Agenda What we done so far? SQL Server 2005 Business Intelligence Integration Services Analysis Services Data Mining Reporting Services Business Scorecard Manager Solution Question & Answer

Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions. Integrated platform and applications Secure and personalized Collaborative Cost effective and comprehensive

SQL Server 2000 Milestones of the last 18 months $1.5 Billion business Over 1.3M servers deployed Rank no. 1 for Windows market share Rand no. 1 for Business Intelligence Enterprise-class performance & scale Terabyte+ mission critical databases Leading Price/Performance World Record OLTP Performance TPC-C, SAP SD, Siebel

Gartner

OLAP Leadership

Secure, reliable, and productive database platform for line of business and analytical applications High availability for enterprise applications Security enhancements Focus on manageability; self optimization Enterprise Data Management Developer Productivity Business Intelligence Integration with Visual Studio and.NET Native XML technology Interoperability: open standards, Web services Comprehensive ETL solution Real time decision making: reporting, data mining Scalability and availability enhancements

Data Marts CRM LOB ERP Source Systems Integrated Enterprise BI Platform Data Analysis (OLAP, Data Mining) Familiar, Powerful BI Tools ClientPortalDevices Enterprise ETL Third Party Applications Enterprise Reporting Information Delivery Data Visualization Geospatial Project management Reporting & Analysis Business Performance Management Data Warehouse Business Analysis Enterprise Reporting Performance Management

Data acquisition from source systems and integration Data transformation and synthesis Data enrichment, with business logic, hierarchical views Data discovery via data mining Data presentation and distribution Data access for the masses ReportAnalyzeIntegrate SQL Server 2005 SQL Server 2005 launches November 7, 2005

Example: before Integration Services Call centre data: semi structured Legacy data: binary files Application database ETL Warehouse Reports Mobile data Data mining Alerts & escalation Integration and warehousing require separate, staged, operations. Preparation of data requires different, often incompatible, tools – difficult to audit. Reporting and escalation is a slow process, delaying smart responses – sequential operations. Heavy data volumes make this scenario increasingly unworkable. Hand coding Staging Text Mining ETL Staging Cleansing & ETL Staging ETL

Example: with Integration Services Call centre: semi-structured data Legacy data: binary files Application database Alerts & escalation Integration and warehousing are a seamless, manageable, operation. Sourced, prepare and load data in a single, auditable process. Reporting and escalation can be parallelized with the warehouse load. Scales to handle heavy and complex data requirements. SQL Server Integration Services Text mining components Custom source Standard sources Data cleansing components Merges Data mining components Warehouse Reports Mobile data

Enterprise ETL platform High performance High scale More trustworthy and reliable Best in class usability Rich development environment Source control Visual debugging of control flow and data Great range of transforms out-of-the-box Highly extensible Custom tasks Custom enumerations Custom transformations Custom data sources

Enterprise BI Today datawarehouse(DW) Datamart Datamart Data Model Reporting Tool (1) MOLAP MOLAP Reporting Tool (2) Tool Data Source OLAP Browser (2) Online Analytical Processing (OLAP) Browser (1) Reporting Tool (3)

DW Datamart Datamart MOLAP MOLAP Enterprise BI – A Messy Reality Data Model Reporting Tool (1) Reporting Tool (2) Tool Data Source OLAP Browser (2) OLAP Browser (1) Reporting Tool (3) DuplicateModels OLAPversusReporting DuplicateData

Relational Versus OLAP Reports FeatureRelationalOLAP Flexible schema  Real time data access  Single data store  Simple management  Detail reporting  High performance  End-user oriented  Ease of navigation and exploration  Rich analytics  Rich semantics 

DW Datamart Datamart Data Model BI Applications MOLAP MOLAP Reporting Tool (1) Tool Data Source OLAP Browser (2) OLAP Browser (1) Reporting Tool (2) UDM Enterprise BI – With A UDM

DW Datamart Datamart Data Model BI Applications MOLAP MOLAP Reporting Tool (1) Tool Data Source OLAP Browser (2) OLAP Browser (1) Reporting Tool (2) UDM A single dimensional model for all OLAP analysis and Relational reporting needs Enterprise BI – With A UDM

Analysis Services Unified Dimensional Model Integrating relational and OLAP views Advanced Business Intelligence KPIs, MDX scripts, translations, currency… Web services Native XML/A Critical Server Abilities Pro-active caching Bringing the best of MOLAP to ROLAP

Value of Data Mining 5 new algorithms Graphical tools/wizards 12 embeddable viewers Tightly integrated with AS, DTS, Reporting Integration with Web/Office apps SQL Server 2005 OLAP Reports (Adhoc) Reports (Static) Data Mining Business Knowledge Easy Difficult Usability Relative Business Value

New Set of Algorithms Decision Trees Clustering Time Series Sequence Clustering Association Naïve Bayes Neural Net Introduced in SQL Server 2000

Introduced with SQL Server 2000 Open, extensible enterprise reporting solution Report authoring, management, delivery Office System integration VS.NET development environment SQL Server 2005 enhancements Integration with AS, DTS, management tools Developer enhancements Improved report interactivity Rich end-user reporting Reporting Services

Reporting Manager

Rich Client Printing Multi-Valued Parameters Date Picker Parameters Sorting

Export to Excel, PDF Delivery

Graphical Report Layout

Report Builder A new ad-hoc report design tool for Reporting Services Targeted at business users who want to find and share answers to interesting questions Driven from a business model of the data so users do not need to understand the underlying data structures Fully integrated with Reporting Services and delivered in SQL Server 2005

Report Builder Client Users download and launch the client from Report Manager (new or existing report) Finished reports can be saved on the server

Report Builder Model Designer For editing models used by Report Builder Auto-generation of models from data sources

Partner Opportunities Adding Value to the Microsoft BI platform Horizontal Analytic Applications Vertical Analytic Applications

Summary Integrated BI Platform Microsoft SQL Server Microsoft Office System End-to-End Business Intelligence Platform “BI for the Masses”

© Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Microsoft BI Tools Server Side Data Transformation Services SQL Analysis Services SQL Data Mining Client Side Microsoft Excel Excel Add-in for SQL Web Parts BI Portal SQLRS Report Builder Business Application BI Accelerator for SQL 6 Sigma Accelerator for EPM Balanced Scorecard Accelerator for SQL Third-Party tools