A History of BP Branding and Logo Development. The BP Logo Timeline BP’s Advertising Agency: Olgivy & Mather.

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Presentation transcript:

A History of BP Branding and Logo Development

The BP Logo Timeline BP’s Advertising Agency: Olgivy & Mather

BP Logo History Beyond Petroleum gas was approximately 11 cents per gallon.

Amoco and BP Merged Amoco’s Torch appears next to BP Shield

2000-Present Helios—Greek Sun God Dynamic Forms of Energy Price of BP in 2011 is $3.29/gallon.

New Slogan for the 21 st Century Better people, better products, big picture, beyond petroleum.

Environmental News  March, A spill of about 267,000 gallons (1 million liters) of oil in the tundra of Alaska's North Slope.  April, Deep Horizon Gulf Oil Spill. One million barrels or more spilled into the Gulf.

References  categoryId= &contentId= categoryId= &contentId=  06/03/0320_060320_alaska_oil.html 06/03/0320_060320_alaska_oil.html  ?id=bp-gulf-of-mexico-oil-spill-anniversary ?id=bp-gulf-of-mexico-oil-spill-anniversary