Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation. Member FINRA, NYSE, SIPC. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. The information contained herein, including any attachments, is proprietary to, and constitutes confidential information of Pershing LLC. It may not be reproduced, retransmitted or redistributed in any manner without the express written consent of Pershing. User Experience Process Matthew Gessler, User Experience Team March 08, 2012

Your Business Without Limits ® Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation. Member FINRA, NYSE, SIPC. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. The information contained herein, including any attachments, is proprietary to, and constitutes confidential information of Pershing LLC. It may not be reproduced, retransmitted or redistributed in any manner without the express written consent of Pershing. Process Overview 2 Construct Design Definition Conception Taxonomy Low-Fidelity Prototype Wireframes HTML UX Spec Scope User Research Use Cases Usability Testing Branding Visual Design

Your Business Without Limits ® Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation. Member FINRA, NYSE, SIPC. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. The information contained herein, including any attachments, is proprietary to, and constitutes confidential information of Pershing LLC. It may not be reproduced, retransmitted or redistributed in any manner without the express written consent of Pershing. UX best practice review Brainstorm concepts Develop taxonomy (card sort) Wireframes Low-fidelity prototype Task flows Visual design explorations User feedback 3 Conception

Your Business Without Limits ® Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation. Member FINRA, NYSE, SIPC. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. The information contained herein, including any attachments, is proprietary to, and constitutes confidential information of Pershing LLC. It may not be reproduced, retransmitted or redistributed in any manner without the express written consent of Pershing. Scope: Agree on experience vision and define success with stakeholders Research user needs Define scope with stakeholders Usability test current platform Analyze usage stats Observational studies Journal studies, surveys, focus groups, advisory boards Mine / modify personas UX Vision Storyboard Use Cases 4 Definition

Your Business Without Limits ® Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation. Member FINRA, NYSE, SIPC. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. The information contained herein, including any attachments, is proprietary to, and constitutes confidential information of Pershing LLC. It may not be reproduced, retransmitted or redistributed in any manner without the express written consent of Pershing. 5 UX Vision The Managed Accounts Portal will be a cutting edge platform for management of advisor-based investment products for non-Pershing custody business. This portal will offer an integrated end- to-end solution including proposal development, creation and maintenance of accounts, and ongoing monitoring and reporting services. Vision The Managed Accounts Portal will be a cutting edge platform for management of advisor-based investment products for non-Pershing custody business. This portal will offer an integrated end-to-end solution including proposal development, creation and maintenance of accounts, and ongoing monitoring and reporting services. Research/User Case PMAS AdvisorDually Register Advisor Non - PMAS Storyboard Home OfficerAdvisorDually Register Advisor Definition

Your Business Without Limits ® Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation. Member FINRA, NYSE, SIPC. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. The information contained herein, including any attachments, is proprietary to, and constitutes confidential information of Pershing LLC. It may not be reproduced, retransmitted or redistributed in any manner without the express written consent of Pershing. Usability testing Refine prototype Complete visual design & branding 6 Design

Your Business Without Limits ® Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation. Member FINRA, NYSE, SIPC. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. The information contained herein, including any attachments, is proprietary to, and constitutes confidential information of Pershing LLC. It may not be reproduced, retransmitted or redistributed in any manner without the express written consent of Pershing. 7 Design

Your Business Without Limits ® Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation. Member FINRA, NYSE, SIPC. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. The information contained herein, including any attachments, is proprietary to, and constitutes confidential information of Pershing LLC. It may not be reproduced, retransmitted or redistributed in any manner without the express written consent of Pershing. High-resolution prototype Leverage component library in creation of development ready HTML, CSS and JS markup UX specification Usability testing User documentation Development Support 8 Construct

Your Business Without Limits ® Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation. Member FINRA, NYSE, SIPC. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. The information contained herein, including any attachments, is proprietary to, and constitutes confidential information of Pershing LLC. It may not be reproduced, retransmitted or redistributed in any manner without the express written consent of Pershing. 9 Construct