BASIC WEB ANALYTICS INTRO JT Pedersen
What Are Analytics? Gathering Measuring Evaluating Reporting of…Stuff Why Care? The ability to make Informed Decisions Photo credit: Jason Antony
What Kinds of Stuff? Screen Resolutions Browsers Countries
What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles
What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles Dead Articles Sources Keywords
Google Analytics Quick Introduction
Google Analytics Google-provided script after account creation
Google Analytics Dashboard
Google Analytics Traffic Sources
Google Analytics Geographic Origin
Google Analytics Geographic Origin
Google Analytics Breakdown Visitors New/Return Browser Used Connectivity
Google Analytics Mobile Users Similar general stats… 84% longer visit
WordPress.com Stats Free Plug-In, Easily Employed
WordPress.com Stats
Traffic definitely reflects your own activity. Strong content delivery rewarded by viewers Stumble, even a bit, and the impact’s immediate
WordPress.com Stats
Real World Examples Project Hosting Sites Direct Mail Landing Pages (Campaign Tracking) Blog acceptance Popular Articles Or, never do again… Activity Sources (Li, FB, etc.) Product Development Platform Support eCommerce Conversions
Questions… JT Pedersen