TOPIC. PUBLIC RELATIONS 1. What is the definition of public relations? 2.What is the chief duty of the public relations? 3.What is the key to establish.

Slides:

Advertisements

Similar presentations

Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian.

Advertisements

NAHU Media Relations Award Criteria The Key for a Successful Media Campaign Presented by Kelly Loussedes Director of Public Affairs National Association.

BRANDING to Reinforce companys image. WHAT IS COMPANY IMAGE? A corporate image is the perception that the general public holds about a particular business.

A&I Firmness. Vision Assistance in foreign trade markets development and diversification.

PUBLIC RELATIONS - UPDATE 7080 Public Image Citation criteria Dec 4, 2012.

Bell Ringer  Let’s say that we’re going to have a Marketing Education open house to show students, parents and guardians, and the business community the.

A Consultative Approach to Auditing

Four-Step Process of Public Relations

Chapter 17 Promotional Concepts and Strategies 1 Section 17.3 Public Relations Marketing Essentials Chapter 17 Promotional Concepts and Strategies.

Public Relations, Publicity, and Corporate Advertising © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

PUBLIC RELATIONS And the Politics of Manipulation.

Planning Programs and Campaigns Chapter 18. Mastered PR “Tactical” Aspects and Techniques Right? News releases Feature placements Publicity photos Video.

Advertising, Sales Promotion, and Public Relations

Chapter 12 PUBLIC RELATIONS And the Politics of Manipulation.

About Us  We started in 2011,At Ideal Manpower Solutions we believe that building a relationship with our clients is the key to our success. We find.

Public Relations. Public Relations and Advertising Both are managed communications PR takes a longer term perspective PR focuses on corporate image as.

HOW WOULD YOU PROMOTE THE SPIRIT BOX? IMPLEMENTING AUTOMATED RETAIL: PROMOTION.

Learning Objectives: Chapter 18 Public Relations and Publicity

Media Relations Effectively working with your target news sources.

Media relations, budgeting & publics Media relations will have the biggest impact on the success or failure of your public relations program. Despite advances.

Discuss types of interactive public-relations activities (e.g., press conferences, speaking engagements, special events, sponsorships, blogs, web forums,

Public Relations Marketing Co-Op.

Ch. 17 Public Relations, Publicity, and Corporate Advertising n Public Relations – n a management function that has as its primary responsibility the.

Creative Strategies for Diverse Communities.

Copyright © 2010 Pearson Education Canada

1 Chapter 16 Public Relations. 2 The Practice of Public Relations Goal: Achieve effective relationships with various audiences to manage the organization’s.

PROMOTIONAL CONCEPTS AND STRATEGIES Ch. 17 Promotion and Promotional Mix.

Principles of Marketing Lecture-38. Summary of Lecture-37.

PUBLIC RELATIONS AN INTRODUCTION.

MGT301 Principles of Marketing Lecture-38. Summary of Lecture-37.

Public Relations LECTURE-23.  Public Relations  What is public relations  The Role and Impact of Public Relations  Major Public Relations Tools 

Communicating Information about the Initiative to Gain Support from Key Audiences.

Unit 7 Seminar NS499. Keys to Successful Marketing  Price  Brand  Packaging  Relationships.

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 12b Public Relations, Publicity, and Corporate Advertising.

Marketing and Public Relations By danny relacion.

Learning Target I can explain the advantages and disadvantages of the different types of advertising media.

Choose wisely. “Do What You Love, The Money Will Follow.” “Do what you love, because that is what you will do well in.” “Do what you love, and you will.

BMI 3C Marketing PUBLICITY & PUBLIC RELATIONS. PUBLICITY Publicity is media coverage of a business that not paid for by the business It’s therefore up.

May 2014 Key Chapter Board Roles & Responsibilities.

Public Relations: The Responsibility of Each Rotarian.

Chapter 15 Advertising and Public Relations. Topics to Cover Public Relations – Role and impact – Tools.

CHAPTER 14 Customer Value Integrated Marketing Communications Strategy.

Topic 1Topic 2Topic 3Topic 4Topic

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Sports and Entertainment Marketing Public Relations and Publicity.

Copyright © 2014 by The University of Kansas Communicating Information about the Initiative to Gain Support from Key Audiences.

1 Chapter 9 Public Relations. 2 Public Relations Planning Background Situation Analysis Background Situation Analysis PR Plan Objectives Strategies Execution.

Public Relations for Rotary Clubs: Rotary District 7090 PR 101 – The ABCs of Public Relations Presented by Paul McAfee May 14, 2011.

Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter AmySampleWard.org Amy Sample Ward NetSquared.org.

PUBLIC RELATIONS & PUBLICITY.  Public relations (PR) is the practice of managing the flow of information between an individual or an organization and.

Chapter 12: Selling, Sales Promotion, and Public Relations

Chapter 1 An Introduction to IMC

Issues & Challenges in Enhancing Rotary ’ s Public Image with Measurable Results Pauline Leung Assistant General Coordinator RI Public Image Resource Group.

Public Relations. How Public Relations is Organized All organizations are different. General Motors has 200 people working in PR, while smaller organizations.

The Nature and Types of Advertising

MKM803 – Direct Marketing.

For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Public Relations And Brand Publicity.

Business English Upper Intermediate U2W09 John Silberstein

The Press Release Purpose

WHAT IS PUBLIC RELATIONS PUBLIC RELATIONS Nobody can agree on what it is!

Setting Yourself Up for Success Low Cost Ways to Market Yourself Presented by The Firm Public Relations & Marketing.

Chapter 16 Public Relations. Objectives To understand public relations and its role in positioning and in the formulation of the marketing mix To recognize.

Public Relations PR and Marketing

Public Image 101… or Marketing 101? Post-PETS April 8, 2016.

An Introduction to Integrated Marketing Communications © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Course Name: Principles of Marketing Code: MRK 152 Chapter: Nine Advertising and Public Relations.

1 PUBLIC RELATIONS “THE ART OF STORYTELLING” Young Professionals Fellowship EBCC Delhi, 19 th March 2013 Presented by Ms. Kimremmawi.

Public Relations and Advertising Dr Anthony Olden Thames Valley University, London NMPLIS Summer School, July 2010.

14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Fourteen Communicating Customer Value:

שפריר גודל יעוץ, פיתוח עסקי וסחר

Presentation transcript:

TOPIC

PUBLIC RELATIONS 1. What is the definition of public relations? 2.What is the chief duty of the public relations? 3.What is the key to establish successful public relations? 4.The successful case

1. What is the definition of public relations? public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client's various "publics."

2.What is the chief duty of the public relations professional? Today's public relations professional does much more than sit behind a desk faxing out press releases. More than ever, he's the public face of the client. It's the PR professional who organizes community outreach and volunteer programs. It's the PR representative who cultivates relationships with potential investors. And it's the PR executive who goes on the cable TV news program to answer the tough questions.

3.What is the key to establish successful public relations? Public relations success requires a deep understanding of the interests and concerns of each the client's many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the PR trade

1.6P THERORY PRODUCT PRICE PLACE PROMOTE POLITICAL POWER PUBLIC RELATIONS 4.The successful case

1.The press conference 2.Star endorsement 3.advertising

Thank you