ROPS = Roll-Over Protective Structure You Can Help Us Save Lives.

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Presentation transcript:

ROPS = Roll-Over Protective Structure You Can Help Us Save Lives

Milk Prices Feed Prices Crop failure due to weather Debt and credit problems Safety 8 times more likely to die on the job then the average worker Rollovers = Approximately ½ of deaths

ONE in TEN tractor operators overturns a tractor in his or her lifetime

80 % of tractor overturns happen to highly experienced tractor drivers

ROPS are 99% effective!

Strategy for Vermont  A Media Campaign targeting High Risk farmers  A 70% Rebate to farmers  A ROPS Hotline  Raise $60,000 to provide rebates in 2011

 “It won’t happen to me”  “Can’t afford it”  “No time to order”

Timeline December August 2010  Identify Barriers and Motivators to install ROPS  Identify Key Media outlets  Begin message testing in focus groups September November 2010  Order advertising  Launch campaign and monitor for outcomes

ROPS save Lives, Families, Farms

Our Vermont Partners “A PARTNERSHIP TO SAVE LIVES”  The Vermont Agency of Agriculture, Food and Markets  The Vermont Farm Bureau  Vermont farm families  Co-Operative Insurance Companies

Recognition for our Key Partners Your logo displayed in our “Media Blitz”  Newspapers, Magazines, Newsletters  Banners and Pamphlets at Farm Shows, Conferences, Equipment Dealers, etc.

Recognition continued…  Radio, Earned Media, Across the Fence  Logo/Hotlinks on four websites  Featured in Farmsafe Facebook, Blog and in statewide list serves, etc.  Social Networking Presence

Partner with us and Help protect  Farmers  Farms  Costs to Society