Donald Hoover and Rich Higginson Fairleigh Dickinson University

Social Media and FaceBook 500 million active users 50% of active users log on to Facebook in any given day More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month More than 70 translations available on the site About 70% of Facebook users are outside the United States People on Facebook install 20 million applications every day There are more than 250 million active users currently accessing Facebook through mobile devices. People that use Facebook on mobile devices are twice as active on Facebook than non-mobile users. FaceBook Website (2011) 5/4/20112Fairleigh Dickinson University's PublicMind

Have You Seen This Lately? 3Fairleigh Dickinson University's PublicMind5/4/2011

QR Code “Quick Response” Can be read quickly from most cell phones. Used to give details about a business, link to your website, YouTube video, driving directions, geo coordinates, or for coupons. 5/4/20114Fairleigh Dickinson University's PublicMind

Make your own App. Mobileroadie Link to your site Great for Smart Phones Retention and Engagement Tool 5/4/20115Fairleigh Dickinson University's PublicMind

Are You Square? 6Fairleigh Dickinson University's PublicMind5/4/2011

7Fairleigh Dickinson University's PublicMind

Really Out There? FourSQUARE Signing up for foursquare’s free Merchant Platform also allows you access to your Venue Stats dashboard, allowing you to track your customer foot traffic over time. Mobile coupons, prizes or discounts – which are presented to users when they check in at or near your venue (through GPS). 5/4/20118Fairleigh Dickinson University's PublicMind

FOURSQUARE 5/4/20119Fairleigh Dickinson University's PublicMind

2 EGGS, OVR EZ, HLD BCN 21Share Parade, May 1, /4/201110Fairleigh Dickinson University's PublicMind

Casting the Net How do you tell time? Sun Dial, Clock, Watch and Cell Phone How do you communicate to customers? Hard Copy, , FB, Twitter, and FourSquare Hit all audiences with Hard Copy and QR code reader linked to your website or YouTube video. 5/4/201111Fairleigh Dickinson University's PublicMind

Casino Destination Survey 12Fairleigh Dickinson University's PublicMind5/4/2011

Casino Destination Survey Nationwide telephone poll of 711 Adults 18+ Asked 3 Questions: If you had to spend a couple of days at a casino destination, at which one of these would you prefer to spend it…? What is the main reason you do not prefer AC to these others? What is AC’s BEST characteristic? 13Fairleigh Dickinson University's PublicMind5/4/2011

First Choice - Total Las Vegas (47%) 0verwhelming first choice Followed by New Orleans (10%) and Atlantic City (8%) 1 in 5 (21%) said “None” or “Don’t Know” 14Fairleigh Dickinson University's PublicMind5/4/2011

First Choice - Region AC fares much better in the Northeast than in other regions. 15Fairleigh Dickinson University's PublicMind5/4/2011

Second Choice - Total Atlantic City (23%) rates as well as New Orleans (22%) and Las Vegas (21%) as second choice. 16Fairleigh Dickinson University's PublicMind5/4/2011

Reasons Why Not AC – Top 5 ‘Just like others better’ (11%) and ‘It’s too far’ (10%) top list. On the positive side, few have negative comments. 1 in 4 (24%) Don’t Know. Possible opportunity. 17Fairleigh Dickinson University's PublicMind5/4/2011

AC’s Best Characteristic – Top 5 Those who picked AC are twice as likely to say the ‘Beach’ (26%) as say ‘Casinos’ (11%) as AC’s best characteristic. ‘It’s Close’ (11%), ‘It’s Some Place New’ (8%) and the Entertainment (6%) round out the Top 5. 18Fairleigh Dickinson University's PublicMind5/4/2011

Wrap Up Don’t be surprised. You need to speak with customers to understand their perceptions. 19Fairleigh Dickinson University's PublicMind5/4/2011

Contact Information Peter Woolley (973) Richard Higginson (908) Donald Hoover (609) Fairleigh Dickinson University's PublicMind5/4/2011