YAHOO! BIG IDEA CHAIR AWARDS 2010 Submission Form for Regional Awards

Introduction 2010 Yahoo! Big Idea Chair Awards is our unique award to salute outstanding work in the online creative community. Whether you’re a digital creative pioneer, enterprising marketer, daring agency strategist, media guru or someone who defies all traditional roles, this is the award show for you!

Submission Material – 2 Steps A. Background & Objective A. Background & Objective B. Target Audience B. Target Audience C. Strategies & Execution C. Strategies & Execution D. Results D. Results E. Submission E. Submission

How to use this submission form? Select Award Category Fill in information required – Campaign Summary (background, objective, strategy and tactic, result) Clearly explain the rationale and strategies behind your ad campaign, convince judges that your campaign deserve to win Provide relevant screen caps and URLs as supporting information The fields of the table provide guidelines to your submission Be specific and precise You may add new slides if necessary Submit this entry form on the website of BIG IDEA CHAIR Awards

Yahoo! Big Idea Chair Awards 2010 Entry Submission Award Category ( 1 category for each campaign) 請勾選報獎項目 Regional Awards  Best Engagement Ad  Best Rich Media Ad or Crazy Ad on Yahoo! Front Page  Best Rich Media Ad or Crazy Ad on Yahoo! Inner Pages  Best Integrated Campaign

6 Campaign Information 請填寫報名資料 Details Country[input here] Advertiser[input here] Media Agency[input here] Creative Agency[input here] Campaign Name[input here] Insertion Order No.[input here] Campaign Booking Period (must be within July 2009-June 2010) [input here] Submitted By Contact Person[input here] Company Name[input here] [input here] Contact No.[input here]

A.Campaign Background & Objective (In less than 200 words; can be in point form) 請填寫作品背景及目的 (200 字內 ) Campaign Summary Please Type Here 7

B. Target Audience - including information on demographics & psychographics (In less than 200 words; can be in point form) 請填寫 TA- 包含性別年齡及其他描述 (200 字內 ) Please Type Here Campaign Summary 8

9 | C. Strategies & Execution - Ways in which you achieved your outcome, including creative & media communication strategies (in less than 200 words; can be in point form) 請填寫策略及執行內容 (200 字內 ) Please Type Here Campaign Summary

D. Results- Notable outcome & evidence on how you achieved your objectives & overcame challenges. (In less than 200 words; can be in point form) 請填寫作品成效 (200 字內 ) Campaign Summary 10 Please Type Here

[please provide a screen cap of the creative works, e.g.] E. Screen Cap of ad creative (You are recommended to insert the screen cap and URL. You may add new slides if necessary.) 請填上創意作品 Screen Cap 或 網址 Campaign Summary 11

Please insert the URL and screen cap of landing page here, e.g. E. Landing Page URL & Screen Cap (You are recommended to insert the screen cap and URL. You may add new slides if necessary.) 請填上創意作品 Screen Cap 或 網址 Campaign Summary 12

THANK YOU!