New Rules of Marketing and PR Create a Multimedia Brand Experience Presented by: Kathleen Booth 1/5/2014.

Slides:



Advertisements
Similar presentations
Local Advertising & Marketing 2014 Henry E (Hank) Scott Publisher, WEHOville.com.
Advertisements

Developing Best Practices Work Session. Objective Provide ideas for utilizing social media in conjunction with more traditional media to positively change.
& Building Your Business with the NEW media Runa Magnusdottir Founder Connected-Women.com Co-Founder BRANDit.
ISBA – Paying to Play on Social Dom Burch Senior director Marketing innovation and new revenue, Asda 15 May 2014.
4 Practical Steps to Social Media Success North Fulton Council PTAs Presented By: Cheryl Musial, Chief Strategy Officer.
Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.
Delivering effective campaigns through social media.
Computer Productivity Consulting Richard G. Myers Internet Information Information about the growth and impact of the Internet that is of interest to web.
Expose Training How to Make Killer Enablis.
Radio:  Delivers Massive Reach In Real Time  Engages and Influences Listeners  Digital Technology Enables Interaction  Produces Outstanding, Cost.
Digital Marketing Overview Tpugliese Adapted from Anton Koekemoer | April 2012.
GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Measuring the Message Laura Gainor – Executive Director, United.
Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.
5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business.
Marketing Turning Prospects into Customers through Marketing Ivan Surjanovic, Copyright 2014 by iPower.
Online Advertising & PPC (Pay Per click). What is advertising?  Advertising is a (usually paid) placement or promotion of a product in a public arena.
Marketing with Radio & Digital in 2014 Cumulus Media Salt Lake City reaches nearly two million website visitors every month with innovative, exclusive.
SOCIAL MEDIA OPTIMIZATION – GOOGLE ADSENSE, ANALYTICS, ADWORDS & MUCH MORE Ritesh Ambastha, iWillStudy.com.
Goals and KPIs General 2015 Business Goals – Increase sales to xx – Increase brand awareness – Grow fan engagement to x% 1.
Going where consumers are!
Social Media for Traffic + SEO How to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings Rand Fishkin,
Meg Swecker  Evaluate Social Media Sites  Develop CRM Strategies ◦ Inbound Marketing  Create an online presence ◦ Content creation.
TOGETHER, WE CAN FIND BETTER. DIGITAL. AGENDA  The Bismarck Tribune and bismarcktribune.com readership  Bismarcktribune.com Advertising Options  Advanced.
Strategic Marketing For The Web Professional Web Services Internet Growth Amount of Information Technology Improvements Customer Relationship Management.
Social Media Marketing Twitter & Facebook Your market is already on Twitter and Facebook, you need to be there too.
Data, Insights and Actions Anil Batra Blog:
Workshop: Measuring Marketing Performance By Better Marketing for POCC Unmana Datta Nilesh Bhojani.
Online Advertising Core Concepts are Identical to traditional advertising: –Building Brand Awareness –Creating Consumer Demand –Informing Consumers of.
| | | |
How Analytics Can Reveal the Success (or Failure) of Digital & Social Media Strategies Amanda McGowan.
Content Marketing for Nonprofits WERK! Make Your Content.
Marketing Made Simple and Affordable! Web, Video, Social Media, , and Traditional.
 Digital PR combines traditional PR with content marketing, social media and search engine optimization  Converts static news into conversations by.
Top of Mind Branding Developing a Winning Marketing Plan Presented by: Kathleen Booth 3/25/2014.
Market Your Website Brand Your Museum. Market your website Search Engine Optimization Spread the Word Social Networking Partnership Marketing.
Facebook Tips and Use for Domination Make your Brand a BUDDY to Consumers!
Navigating the World of Social Media Jenny Meyer.
Promotion -- Marketing Communication Chapter 15 Marketing Communication.
Defining Social Media Social Media Marketing Communications Digital Marketing Characteristics Types of Internet Advertising Mobile Marketing Social Behavior.
Mytweetmark is a platform of web 2.0 technologies and services that helps customers reach out to larger audience and customers while increasing followers.
Agenda A brief introduction to COI –The work of COI Digital Media Industry update Consumers – changing / evolving Briefing / planning / integrating digital.
CHELSEA WELSH, MBA SEMCO/DOT METALS Social & Digital Media: Lead Generation.
A way to build your own Social Network. Purpose Help people build their own social network Reach their audience and expand further Make it easier to build.
SOCIAL MEDIA METRICS Chapter 10 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 1-10.
Shatter Performance & Growth Limits with Measurement Use Data to Understand Your Customers.
Social Media Marketing. SOCIAL MEDIA MARKETING DEFINITION It encourages customer communications on a company’s own site,social presence such as twitter,
New Age of Digital Marketing Social Media Marketing  Many people knows Facebook and Twitter is the p0pular social medium to connect your friends and.
Strategies to Build Online Presence for Business.
Website strategy March 11 th, Background Experiment – February – March 2014 Data point – July 2015 Twitter 1 million.
We help businesses achieve online success! © All rights reserved. 8-digital.com - Proprietary and Confidential.
 Content Marketing Why Content Marketing is more important than ever…
DIGITAL MARKETING Strategies focused on increasing the reach and visibility for E-commerce Business.
Get Affordable Online Marketing Services To Grow Your Online Business –Evirtual Services
Agenda 1 What is Digital Marketing? 2 Why People Are Going Online? 4 What Does Digital Marketing Consists of? 7 Digital Marketing Measurement 3 Benefits.
Digital Marketing Services – SEO, video marketing and local SEO Visit: SW 75th Ave Miami, Fl.
Digital Marketing Master Class
Digital Marketing Overview
CREATIVE SOLUTIONS CREATIVE SERVICES
Tips To Start Branding Your Business Online Menomonie Web Design Agency| SpencerKinney.
Ot Camp Introduction.
CREATIVE SOLUTIONS CREATIVE SERVICES
Social Media Marketing Analytics 社群網路行銷分析
promoboxx: your digital marketing platform
A Flash of Genius Company
8 Ways to Use Social Media to Build Your Business in 2016!
Dealer Digital Marketing Platform
Be part of the worldwide digital market – Beginners Guide
Lead Generation Through Social Media
Be part of the worldwide digital market – Beginners Guide
71% 61% 69% Impactful Ways to Use Custom Mint Wrappers
Presentation transcript:

New Rules of Marketing and PR Create a Multimedia Brand Experience Presented by: Kathleen Booth 1/5/2014

Then: Pushing Messages Out

Now: Pulling People In

Consumption Habits Have Shifted The average consumer sees ~3,000 brand impressions a day. Media is and will continue to converge as brands are challenged to intercept this elusive customer regardless of medium, channel or time of day.

Converged Media

Question Which media type are Facebook and Twitter? Answer All three! Paid, earned and owned!

Owned Paid Earned

Paid = 20% of clicks Owned & Earned = 80% of clicks

Impact Over Time

Reach v. Control

The Impact

The New Rules Two or more channels of paid, earned or owned media You are what you publish – authenticity is key Consistent storyline, look and feel Time your content to match audience needs All channels work together enabling brands to reach customers throughout the customer journey BE REMARKABLE!

Morton’s Is Remarkable

West Jet Is Remarkable

We Pay Is Remarkable Results included: 300% increase in web traffic 225% increase in sign ups

How Can YOU Be Remarkable?

Free Tools & Resources Visit

Website Call Us (866) Facebook Kathleen Booth Owner & CEO, Quintain Marketing For More Information

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.