ONLINE ADVERTISING SPECIFICATIONS Month XX,

Leaderboard 728x90 Month XX, 2012Online Advertising Specifications 2

Medium Rectangle 300x250 Month XX, 2012Online Advertising Specifications 3

Half Page 300x600 Month XX, 2012Online Advertising Specifications 4

Roadblock Option 1 Synced Leaderboard and Half Page Month XX, 2012Online Advertising Specifications 5

Roadblock Option 2 Synced Leaderboard and top Medium Rectangle Month XX, 2012Online Advertising Specifications 6

RICH MEDIA AD UNITS Month XX, 2012Online Advertising Specifications 7

Interstitial Full Page delivered before site load. One ad per session Month XX, 2012Online Advertising Specifications 8

Peelback 100x100 top right banner when clicked reveals 600x600 ad Month XX, 2012Online Advertising Specifications 9

Footer Option 1 Persistent 728x90 with a close button Month XX, 2012Online Advertising Specifications 10

Footer Option 2 Three available 300x100 ads Month XX, 2012Online Advertising Specifications 11

Billboard Open at load: 970x250. Closed ad will appear at 970x31 Month XX, 2012Online Advertising Specifications 12

Pushdown 970x90 ad that expands to 970x415. After 7 seconds, or if the user opts to close, the unit retracts. Month XX, 2012Online Advertising Specifications 13

Wallpaper Covers the left and right hand rails on page. Maximum dimensions are 1600x1024 Month XX, 2012Online Advertising Specifications 14

Takeover Wallpaper, Leaderboard and Half Page ad Month XX, 2012Online Advertising Specifications 15

Mobile Leaderboard Persistent 320x50 unit on bottom of mobile device that can be closed by the user. Month XX, 2012Online Advertising Specifications 16

Nanosite 300x600 that can include video, RSS-Twitter and Facebook feeds, newsletter sign up and polling. Month XX, 2012Online Advertising Specifications 17 * Hanley Wood can provide creative services for clients with a $10,000 minimum spend.

Portrait 300x1050 ad that can include many elements including, videos, slideshows, feeds, polls or other assets. Month XX, 2012Online Advertising Specifications 18 * Hanley Wood can provide creative services for clients with a $10,000 minimum spend.

In-Banner Video Takes shape of 300x250 but 100% video Month XX, 2012Online Advertising Specifications 19 * Hanley Wood can provide creative services for clients with a $5,000 minimum spend.

Gauge Custom mini-survey served to a targeted audience. Sponsor provided 3-4 questions. Month XX, 2012Online Advertising Specifications 20 * Results from 100+ completes provided. Results can also be used to create a customized whitepaper for the sponsor.

NEWSLETTERS Month XX, 2012Online Advertising Specifications 21

Standard Newsletter One 600x900 masthead and four available 300x250 ads Month XX, 2012Online Advertising Specifications 22

Builder Pulse and BBU Primary includes 600x90 and 300x250 ad with copy. Secondary 300x250 ad with copy Month XX, 2012Online Advertising Specifications 23 * Only available through will convert to standard 300x250 with no copy

Architect Newswire Weekly or daily sponsor 600x90 masthead 300x250 and one text listing Month XX, 2012Online Advertising Specifications 24

Special Report Newsletter Single Sponsor gets 300x250 ad and 300x600 ad Month XX, 2012Online Advertising Specifications 25

Big Builder Newsletter / Chart of the Month Single sponsor gets 135x75 logo and 720x300 image Month XX, 2012Online Advertising Specifications 26

List Blast Designed by client and deployed to HW seed lists Month XX, 2012Online Advertising Specifications 27