Power of One Road show Bela Bela,Limpopo 24 th March 2014

ABOUT THE TBCSA Tourism Business Council of South Africa is the umbrella body for organised business in the South African Travel and Tourism industry. It formed to establish a unified platform for the private sector to engage with the public sector and other stakeholders, to develop and grow the industry. We are the ONLY TRAVEL AND TOURISM VOICE recognised by Government The organisation is membership driven, with currently 51 members that which include16 national sector associations and individual businesses.

TBCSA Mandate To lobby the public sector To facilitate identified industry programmes To monitor and influence macro-economic developments within the industry To administer the collection of TOMSA levies ABOUT THE TBCSA

MEMBER ASSOCIATIONS

WHERE DO WE FIT IN? GOVERNMENT PRESS INDUSTRY VOASAFEDHASAASATASATSABIG MEMBERSTEP PHASA Organised tourism businesses SAACI AHI SAVRALA SAYTC NAA-SARASA AASA SAACI FGASARASA

KEY MILESTONES Collaborated with National Department of Tourism (NDT) to develop : -Tourism BEE Charter, - National Service Excellence Strategy and -National Sector Strategy (NTSS) Successful lobbying to create a dedicated National Tourism Department Strengthened industry relations with organisations such as RETOSA,WTTC and UNWTO

Let’s see the Video

Who? Please by a quick show of hand – Who is already collecting TOMSA levies?

WHAT AND WHY ? WHAT AND WHY ? TOMSA LEVY is collected by tourism businesses and assists the marketing agency, South African Tourism to profile our country as a preferred tourist destination locally and globally, through various marketing activities.

ABOUT THE TOMSA LEVY The TOMSA levy is 1% of each confirmed booking. This is paid to the TBCSA on a monthly basis TOMSA levy collection is voluntary, the amount paid does not constitute a tax to the business as it is added to the bill paid by the guest Currently TOMSA Levy is collected in the Accommodation, Tour Operator, Travel agency and Car rental sectors. Desire to expanding into other tourism sectors such as business tourism, attractions, etc The levy Collector base is currently over 550 levy collectors We have engaged with local tourism associations, national sector associations, to expand the number of levy collectors

TOMSA ASSOCIATION INITIATIVE TOMSA ASSOCIATION INITIATIVE The above are piloting a partnership to increase the TOMSA levy collector base The associations are to encourage their members to sign up to collect TOMSA levy Each association will receive 10% commission of the monthly levies paid by the members of the association

TOMSA ASSOCIATION INITIATIVE The contact person at FEDHASA Inland is: Tshidi Mkhosana General Manager Tel:

THE MANAGEMENT OF TOMSA TOMSA is separately registered organisation, with its own Constitution is proudly administered by the TBCSA from its offices in Centurion, Pretoria has its own dedicated Board of Directors of levy collecting businesses has its own bank accounts is audited separately 93% of TOMSA funds are transferred to SA Tourism on quarterly basis has a 3 year MOU governing its relationship with SA Tourism and TBCSA representatives meet with SA Tourism Board and Executives quarterly TBCSA has a Marketing Advisory Committee that meets with SAT quarterly!

VALUE OF LEVY COLLECTIONS Since its inception in 1998, the industry has collected over R1 billion In 2013 over R106 million has been paid over to SA Tourism

Do you have a say? Of course you do! How? attend TOMSA meetings and networking events attend AGM engage with TOMSA via website tomsa.co.za, social networking platforms (facebook and twitter) Work with your associations! Get involved!

TOMSA BOARD MEMBERS (TOMSA chairman) Franco Jordaan - MD Court Classique Suite Hotel ( Deputy chairman) Lance Smith – Sales & Marketing Executive, AVIS Mmatsatsi Ramawela – CEO, TBCSA Mavuso Msimang Board Chairman,TBCSA Paddy Brearley – MD Legacy Hotels & Resorts Kobus Tait – MD Forever Resorts Group Nils Heckscher – past chairman Not just Hotels Nic Griffin – CEO The Thornybush Collection Alastair Dooley -Divisional Director Financials, City Lodge Hotel Group Gail Westphal Sales &Marketing Director – Goodersons leisure Themba Mthombeni Founder & CEO – Duma Travel

GEOGRAPHIC SPREAD OF TOMSA COLLECTORS IN S.A NC 6 FS 14 EC 35 KZN 90 MPU 61 LIMP 21 NW 19 WC 191 GP 170

TOMSA LEVY BREAKDOWN TOMSA Levy collections per segment in the year 2013

TOMSA LEVY PERFORMANCE TOMSA Monthly Collections 2012 vs 2013

What’s in it for me? Why should you collect and pay over levies? It is the right thing to do! SAT needs more money to showcase our products overseas. There are many benefits and we continue to negotiate more …..

TOMSA BENEFITS TOMSA BENEFITS TOMSA levy collectors who are graded establishments receive 10 % discount on Meetings Africa and Indaba Exhibition rates ( main stand holders only). 10% discount on grading fees if you are TOMSA levy collector in good standing TOMSA collectors whose products have never been graded from 1 May 2012 receive: Year 1 – 25% Year 2 – 15% Year 3 – 10% ALL THESE BENEFITS HAVE BEEN ACCESSED FROM 2012

TOMSA BENEFITS contd. TOMSA collectors are offered an opportunity to provide input and receive feedback about the SA Tourism’s annual performance planning process SA Tourism gives preference to TOMSA levy collectors when selecting product owners to participate in trade shows and services provided to overseas visitors and SAT sponsored familiarization trips SA Tourism conduct workshops prior to exhibitions and events to provide guidance and support to TOMSA levy collectors

TOMSA BENEFITS contd. Preferential profiling on the SA Tourism website SAT provide assistance in scheduling meetings with buyers and industry players at trade shows including WTM, ITB, IMAX corporation and other global meetings and events SAT give preference to TOMSA levy collectors to take part in speed marketing workshops SAT make available their offices and infrastructure abroad to TOMSA levy collectors when conducting business abroad in these markets TOMSA levy collectors receive an automatic 3% for BEE rating

THANK YOU