ShopperScape ® Snapshot Online Shopping Maintains Mainstream Appeal August 2013.

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Presentation transcript:

ShopperScape ® Snapshot Online Shopping Maintains Mainstream Appeal August 2013

© Kantar Retail /11/20142 Source: Kantar Retail ShopperScape ®, July 2006 and June 2007–2013 Online shopping sites (+2.4/+4.6) Power center 1 (-2.3/-12.3) Strip center with supermarket anchor (+1.6/-7.2) Regional mall 2 (-0.8/-10.2) Strip center w/specialty stores (+1.3/-5.8) Lifestyle center 3 (+1.0/-6.2) Factory outlet mall (+0.5/+1.2) Downtown shopping (+0.3/-1.5) Monthly Shoppers by Shopping Location Type (among all primary household shoppers) Location (ppt change vs. 2012/ ppt change vs. 2006) Online Shopping Site Power Center Supermarket Strip 1 Large, strip shopping center that includes at least one discount department store or category superstore. 2 Large enclosed mall or shopping center that includes one or more department stores. 3 Large mostly non-enclosed (outdoor) shopping center that includes fashion-oriented specialty stores and may also include department stores, restaurants and entertainment. * Read as: In 2013, 48% of all primary household shoppers shop supermarket-anchored strip centers at least once a month. 48%*

© Kantar Retail /11/20143 Strip mall with supermarket anchor (+3.3/-2.3) Online shopping sites (+1.1/+2.0) Power center 1 (+0.3/-11.6) Regional mall 3 (+0.9/-6.1) Strip mall w/specialty shops (+1.7/-2.8) Lifestyle center 2 (+0.8/-3.7) Factory outlet mall (0.0/-0.9) Downtown shopping (-0.1/-0.8) Monthly CLOTHING Shoppers by Shopping Location Type (among all primary household shoppers) Location (ppt change vs. 2012/ ppt change vs Power Center Regional Mall Online Shopping 1 Large, strip shopping center that includes at least one discount department store or category superstore. 2 Large enclosed mall or shopping center that includes one or more department stores. 3 Large mostly non-enclosed (outdoor) shopping center that includes fashion-oriented specialty stores and may also include department stores, restaurants and entertainment *Read as: in 2013, 29% of all primary household shoppers shop online shopping sites for clothing at least once a month. Source: Kantar Retail ShopperScape ®, July 2006 and June 2007–2013 Supermarket Strip Mall

© 2012.Kantar. No part of these materials may be used, reproduced or adapted without the prior written consent of the copyright owner. All rights reserved Mary Brett Whitfield 585 S. Front Street Suite 50 Columbus, OH T T