ShopperScape ® Snapshot Strategies for Paying for Holiday Gifts: Shoppers Using More Green than Red November 2012

© Kantar Retail /11/20142 Cash (or equivalent) Credit Layaway Source: Kantar Retail ShopperScape ®, October 2012

© Kantar Retail 2012 Total Have Nots*Haves* Kids at Home Gen Y Gen XBoomersSeniors Cash or Cash Equivalent Use cash/check/debit to stay on budget 59%64%53%65%61%62%59%51% Use gift cards 14%15%14%16%18% 12%9% Credit Use credit card to earn points/miles 30%20%44%24%21%26%31%43% Use credit card to pay off over time 12% 13% 14% 12%9% Use retailer credit card to earn discounts 10%7%14%13%8%12%10%9% Layaway Use layaway to spread out payments 7%9%4%13%10%11%5%2% Use layaway to get hot items 4%5%3%7%6% 3%1% 1/11/20143 Strategies Shoppers Will Use to Pay For Holiday Gifts *Have Nots have an annual HH income of <$60k; Haves have an annual HH income of $60k+ Note: Arrows indicate a significant difference vs. all shoppers (95% confidence level) Source: Kantar Retail ShopperScape ®, October 2012

© 2012 Kantar. No part of these materials may be used, reproduced or adapted without the prior written consent of the copyright owner. All rights reserved. Rachel McGuire Two Easton Oval Suite 500 Columbus, OH T T F