Www.cruisebaltic.com Bo Nylandsted Larsen Project Director Klaipeda, May 23, 2007 Cruise Baltic Project Use of marketing tools for cruise business development.

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Presentation transcript:

Bo Nylandsted Larsen Project Director Klaipeda, May 23, 2007 Cruise Baltic Project Use of marketing tools for cruise business development

Today's Subject marketing marketing tools for marketing tools

“Some people believe football is a matter of life and death. I am very disappointed with that attitude. I can assure you, it is much, much more important than that” Bill Shankly, Liverpool Football Club

About Cruise Baltic Project

One common target

Statement from Cruise Baltic Development Forum ”…An early successful forerunner in this field is the Cruise Baltic Project, which demonstrates a clear success story and great example of close coordination between destinations and ports within the Baltic Sea Region….”

Strategic Partners EU funding - Interreg III B CBP Steering Group = all participating partners Service Standards Business Partners Scandinavian Airlines Rezidor SAS Secretariat Branding PR & PressMarketing

Baltic themes across destinations

Marketing Tools handbook Various give-aways

Product guide

Roll-up for trade shows

Welcome Sign

E-learning program

Other marketing tools Local cruise network Press Destination film

Baltic Sea Region 3 minutes of inspiration click

How do we promote the Baltic Sea Region Thematic products Common standards and good infrastructure Clean,safe and English speaking Customer driven Easy / efficient to sell Good earnings

Finally any questions ? Bo Nylandsted Larsen Cruise Baltic Project

Roll-up for trade shows

UK ’consumer version’