Hannah Burton Laurison CPPW Action Institute | WASHINGTON, DC Pricing Strategies for Healthy Foods & Beverages.

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Presentation transcript:

Hannah Burton Laurison CPPW Action Institute | WASHINGTON, DC Pricing Strategies for Healthy Foods & Beverages

Public Health Law & Policy We are a nonprofit corporation that improves community health outcomes by building the capacity of public health leaders to use sophisticated legal and policy tools in their everyday practice. We are a multi-disciplinary team of lawyers, urban planners, policy analysts – many also with advanced training in public health; all committed to working with public health agencies and their community-based partners.

Our Focus Areas

Session Overview 1. Introduction How does price influence behavior? 2. Brainstorm What are your goals for getting the price right? 3. Overview of local strategies What tools are available?

MARKET FORCES + PUBLIC POLICY = PRICE Photo: icebox79deluxe. Flickr Creative Commons

How does price affect behavior?

38% 23% Photo: Special KRB Flickr Creative Commons

Do the poor pay more?

Photo: Rhonda Winter

Federal Food Policy Landscape

Credit: Physicians Committee for Responsible Medicine

Nutrition Assistance Programs

State and Local Food Policy Landscape

State and local taxes

Land Use Planning

Transportation

Economic Development

where do people shop? RETAIL Grocery Corner stores Restaurants Mobile Vendors Vending Machines DIRECT MARKETS Farmers’ markets/CSA Urban Agriculture Community Gardens

Brainstorm! 1. Brainstorm policy strategies that impact price for each venue 2. Mark most promising strategies with a star 3. Rotate to the next venue, repeat steps 1-2

Healthy, Affordable Food in Grocery Stores

strategies for grocery Fresh food financing (grants/loans) Tax incentives Comprehensive planning and zoning Site/location assistance Workforce development Local hire policy Living wage policy

Healthy, Affordable Food in Corner Stores

strategies for small markets WIC/EBT participation Cooperative purchasing Business planning Infrastructure subsidies

Restaurants Offer Healthy, Affordable Food

strategies for restaurants Healthy food zones (esp. near schools) Ban toy give-aways with unhealthy meals Healthy menu certification

Healthy, Affordable Food from Mobile Vendors

strategies for mobile vending Incentivize healthy vending Restrict unhealthy vending Streamline fees and permitting

Healthy, Affordable Food from Vending Machines

strategies for vending Control which products are sold or advertised Control how products are sold

Healthy, Affordable Food in Farmers’ Markets

strategies for farmers’ markets Comprehensive planning and zoning Streamline fees and permitting EBT, WIC, FMNP Vouchers/Bonuses

Healthy, Affordable Food in Urban Agriculture

strategies for urban agriculture Comprehensive planning and zoning Support entrepreneurial ag Subsidize water & land EBT (seeds)

Resources

Fact SheetsModel Policies

Toolkits

Hannah Burton Laurison Public Health Law & Policy Thank you