 MCVP IM-COMM MC REPORT FEBRUARY United in Purpose, Growing through Actions

Audience Overview

Traffic Sources Overview

Content Overview

Member activity on IT Platforms Overview

Team Plan/ Individual Plan Contribution Progress  Product Strategy  Channel  Measurable of Project  Crowdfunding promotion of GCDP Projects  Key Mos  Crowdfunding and showcasing website structure + donations platform 100%  What have been done  Crowdfunding and showcasing website structure + donations platform

Team Plan/ Individual Plan Contribution Progress  Product Strategy  Sales  Measurable of Project  Number of subscribers to the sellers program  Key Mos  30 PLANNED – 157 EXECUTED. 533%  What have been done  Promotion of the sales opportunity on MCGAZINE and myaiesec.net

Team Plan/ Individual Plan Contribution Progress  Product Strategy  Channel  Measurable of Project  Number of members subscribed to the exchange programs  PLANNED 350. EXECUTED 2 – 0,6%  What have been done  Implementation of application forms and internal communication channels (blogging).

Team Plan/ Individual Plan Contribution Progress  Product Strategy  Delivery  Measurable of Project  EPs subscribed to the integrated XP program  150 PLANNED. 15 EXECUTED – 10%  What have been done  promotion to EPs mailing list

Team Plan/ Individual Plan Contribution Progress  Product Strategy  Delivery  Measurable of Project  # of collected cases. # of cases promoted  152 COLLECTED CASES. 13 INTERNALLY PROMOTED – 7.6%  What have been done  Showcasing worldmap  Cuéntanos tu historia showcasing webform to collect cases. Promoted on the LCs.

Team Plan/ Individual Plan Contribution Progress  Product Strategy  Channel  Measurable of Project  Number of organizations subscribed through the PODIO CRM  30 PLANNED. 0 EXECUTED – 0%  What have been done  IGIP and BD Portfolio website implementation + PODIO CRM Integration

Functional Achievements  START local discounts and scholarships implementation. Adjusted OGX contract policies implementation  20 LCs with PODIO Premium Partnerships. Armenia got the full partnership.  National showcasing and internal promotion alignment with LCVPs.  Internal Communication policies redefining  Matching platforms on the MCGAZINE and OGIP specific talent recruitment platform on the students website.

Conclusions  Endomarketing as a main responsibility of COMM is still not clear at local level.  National alignment is not longer the bottleneck. We require faster induction processes in order to speed up the performance of COMM-IM when it comes to content creation.  More people with a journalist and advertisement profile allocated in AIESEC are required in both Marketing and COMM if we want to BOOST the number of published showcasing stories.

Next Steps  ICX leads generation through Papalito and Referidos campaigns.  Familias Globales internal promotion for cases collection and membership subscription.  Integrated XP products showcasing  Internal communication breakdown reporting by LC