New Jersey State Library Public Relations & Your Library.

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Presentation transcript:

New Jersey State Library Public Relations & Your Library

Agenda  Meet the NJSL Marketing Team  Why PR?  Key Components of PR  PR Activities  PR Tips  NJSL Resources for Public Libraries

Meet the NJSL Marketing Team Director of Marketing & PR: Tiffany McClary Phone: x122 PR & Media Contact: Gary Cooper Phone: x108 Graphic Design & Comm Specialist: Anthony Schiavino Phone: x

Why PR? Advocacy Change perceptions Add value to your community Build relationships Promote your events and services Achieve your goals

Key Components of PR Media Relations Promotion Events Social Media Strategic Partnerships Issues Management and Crisis Communications

PR Activities Press releases Letters to the Editor and Op Eds Media pitches and interviews Campaigns Direct Mail Blogs Social Media Events

+ Tips… Create a plan Coordinate your efforts Use all channels…especially your website Get to know your local press Collaborate with local groups and organizations Content is king Consistent messages Drive conversation before and after events Take advantage of social media Focus on one thing and do it well Hire an intern

Resources for Public Libraries NJSL Direct Newsletter Marketing Trends Blog Campaign Websites PR Templates Marketing Collateral Library Webinars & Podcasts

Connect with us! Please reach out with any questions, concerns or suggestions: NJSL Marketing Website: NJSL Marketing Follow us on Twitter! Find us on Facebook! Thank You!!!