Is Your Enterprise Ready for Rich Media? Are Your Customers? Lynda Brown, President, New Media BC IX Curtain Raiser - June 21, 2007

Rich Media Web 2.0 Open Source Social Networking Viral Marketing User-generated Content Beyond the buzz words and back to the basics

Rich Media = Responsive, Interactive, Content that Helps Understanding Your Customers Using the Right Tools for the Job Simplicity and Accessibility Building Community - More than Sales User-centric Design

Rich Media = Responsive, Interactive, Content that Helps Lets Try Out This Theory… Responsive - What do you need? How can I deliver it to you? Interactive - Knowledge-building and retention, ACTION Content - Appropriate, Valuable, Customized Helpful - Building a Trusted Brand

Lets Start with an Example My job is to help digital media companies grow (My Customers) How do I do that in a global marketplace? What are the characteristics of my customers? What kind of tools do they need? What can we afford? How do I get my customers involved in generating content? How do I get my customers dating potential partners?

Case Study 1: Opportunity Alert

Case Study 2: Choco Map

Case Study 3: Start Something Campaign

Was This Responsive, Interactive, Content That Helped? Consider these questions throughout the day Let me know what you think! Noon panel An exclusive invitation to join Opportunity Alert –Dennis Chenard, – – – What you need to do - How to get started? An invitation to join us in Vancouver September Thank you!