The EAI Market: Positioning TIBCO - Fred Meyer This presentation positions TIBCO’in the EAI market. The presentation follows this flow: -Define EAI (Application Integration) -Distinguish EAI from Application Development -Segment the overall market -Define what ‘true’ EAI means (the TIBCO vision) -Hammer home the EAI solution requirements -from the business perspective -from the IT perspective -from a technology/product perspective -from the company perspective -Why TIBCO -How TIBCO delivers

Note Information Bus® and TIB® are registered trademarks, and Subject Based Addressing™ is trademark of TIBCO Software Inc. For more information please contact: Fred Meyer TIBCO Software Inc. 3165 Porter Drive Palo Alto, CA 94304 fmeyer@tibco.com http://www.tibco.com Copyright ©1998 TIBCO Software Inc. Parts or all of this presentation may be duplicated with appropriate reference to and acknowledgment of TIBCO Software Inc.

Enterprise Application Integration (EAI) Integrates your business processes Rapid corporate response Leverage IT investment Lower costs of doing business

EAI supercedes middleware EAI and Middleware Middleware Plumbing for exchange of information in distributed computing environments EAI supercedes middleware Integrating end-end business processes in a global, distributed and diverse computing environment

Evolution of Middleware YESTERDAY TODAY DEVELOPMENT ENABLERS TRADITIONAL MIDDLEWARE Application Servers Supporting EJB, DCOM Object Transaction Monitors (OTMs) TP Monitors Object Request Brokers (ORBs) Message Queues Publish-Subscribe INTEGRATION PRODUCTS Data Transformation Hubs (MessageBrokers) Adapters/Connectors Business flow coordinators (BusinessWare/ProcessWare)

EAI vs. Application Development Reasons for use Primary users Developing distributed applications Provide transactional services Storing and retrieving objects Queuing services Developers Programmers Application Development Tools/Enablers Value Proposition: Build large-scale, distributed applications Integrating distributed applications Integrating legacy systems Integrating databases/data warehouses Integrating with transactional services, development environments Application Integration (EAI) Products Business Analysts Systems Analysts Value Proposition: Integrate business processes

EAI vs. Application Development Products/Technologies Application Development Tools/Enablers OTMs TP Monitors Transaction Servers ORBs App servers EJB DCOM Enterprise Application Integration Messaging Data transformation hubs Business flow coordination Adapters

Market Segmentation Application Development Tools/Enablers Enterprise Companies Products Application Development Tools/Enablers BEA Iona Microsoft IBM Tuxedo, M3, Weblogic Orbix MTS, MSMQ CICS, MQ, Websphere MQ Workflow TIBCO NEON Crossworlds Active Software Vitria STC TIB/ActiveEnterprise MQ Integrator Integration Server Active Integration System BusinessWare DataGate Enterprise Application Integration

True EAI True integration requires integrating across the entire supply chain, aggregrating internal and external content sources, and delivering information at your fingertips Bridging external applications/systems Adapters/Connectors Information pipes and delivery Messaging Data transformation and routing MessageBrokers Business flow coordination “ProcessWare” Application management/monitoring Alert-driven monitoring Desktop information ‘push’ Event notification Business content aggregration Enterprise Portals

The Tower of Middleware App. Integration TIBCO Products & Partners Crossroads, Constellar Challenges Integration Scalability Event-Driven Ability to Change/ Flexibility Open Cost of Ownership Ease of Implementation TP Monitor Hitachi, BEA App. Management CA, Tivoli PUSH Backweb, Marimba Message Broker Neon, Mercator ORB Visigenic, Iona TIBCO has invested $250M over 12 years, and installed $2B worth of Integrated Middleware Messaging IBM, Vitria, Talarian Reliable Multicast Lucent, GlobalCast

The Event-Driven Enterprise Recognition of the Value of “Business Events” Ability to Harness and Profit from Change Driven by Outside Forces Proactive Communication Path Robust Management of Business Process Straight-Through Processing Low “Corporate Reaction Times” High Degree of Flexibility Predictive, Dynamic Culture

TIB/ActiveEnterprise Model

TIB/ActiveEnterprise Products

EAI Solution Requirements VP, Business Unit Business Requirements Rapid corporate response Increase value of packaged applications Manage by exceptions Allow for rapid change of business model Leverage existing IT infrastructure

EAI Solution Requirements Chief Information Officer IT Requirements How fast can you do it? Can it really be made to work? Can I achieve tangible business value quickly? Can it be easily deployed without an army of developers? Will it adapt and scale to fit my long-term needs?

EAI Solution Requirements Project Manager Technical Requirements Scalable and manageable architecture Easy to use, off-the-shelf components Support best-of-breed solution Support incremental implementation Global technical support and consulting

Why TIBCO? Mission-critical, scalable business processes ‘at work’ 99.9997% reliability running largest semiconductor fab 12 years continuously operating trading floor 1.2 billion shares traded, 25 billion hits The best technology company in EAI Red Herring, 1997 True EAI solution Adapters to enterprise portals Rapid implementation Tangible business benefits Global consulting and 7x24 support

How TIBCO delivers? TIBCO Business Solutions TIB/ActiveEnterprise Real time reporting Proactive customer care Supply chain integration Portals TIB/ActiveEnterprise The complete EAI product suite TIBCO Professional Services Partners Consulting, Application and Platform Partners Support

Summary EAI integrates your business processes True EAI delivers Integration across the entire supply chain Aggregrated view of internal and external content sources Information at your fingertips TIBCO delivers on true EAI Rapid implementation Mission-critical integrated business processes at work Global 7x24 support