Around the World & Back – How Sport Works Cross Country Ski Areas Association Annual Conference, Whistler, BC Rob Bernhardt April 15, 2009
Canada’s Cross-Country Skiing Community The Venue OCOG perspective: Will host large percentage of Olympic and Paralympic medals Relatively expensive to build Relatively high profile, permanent construction Strong desire to leave a meaningful legacy
Canada’s Cross-Country Skiing Community The Venue Sport Perspective Once in a lifetime opportunity!! Must work to ensure the opportunity is not lost
Canada’s Cross-Country Skiing Community Bid Corporation Recognized the expertise within each sport Established sport work groups for each sport Cross Country Canada appointed a work group
Canada’s Cross-Country Skiing Community Work Group Put together team having expertise in venue requirements for: Venue location Trail design Competitions Recreational skiing Layout/design/flow Training centre Sport development Ski destination
Canada’s Cross-Country Skiing Community Venue Vision Most important factors: Location Land tenure Land use regulations & environmental approvals Road and utilities
Canada’s Cross-Country Skiing Community Venue Vision A sport appropriate brand km of trails Facilities for training centre Access to year round skiing Accommodation at venue Permanent wax facilities Day lodge, technical building
Canada’s Cross-Country Skiing Community The Sports Future Role Obligation to make venue successful Will continue to work towards sport vision for the venue Accommodation Trail development Facility development Support sport development and events
Canada’s Cross-Country Skiing Community Sport System International Federation (IF) FIS National Sport Organization (NSO) CCC Provincial Sport Organization (PSO) CCBC Clubs
Canada’s Cross-Country Skiing Community Strategy Within the Sport: Incorporate venue in strategic planning Identify potential partnerships and funding sources Provide human resources to develop plans, secure funding, etc. Deliver programming and events at venue Support venue as destination ski area
Canada’s Cross-Country Skiing Community Implementation Align strategy with: WSL vision TW mandate TBC sector initiative Objectives of funding sources Local clubs sufficiently developed to support goals, events and programs