Putting U.S. Meat On The World’s Table Building International Demand For U.S. Beef Lynn Heinze V.P. Information Services U.S. Meat Export Federation

Putting U.S. Meat On The World’s Table USMEF Worldwide Denver Mexico City Moscow London Beirut Tokyo Shanghai Taipei Seoul Singapore Guangzhou Monterrey St. Petersburg Hong Kong

Putting U.S. Meat On The World’s Table Int’l Staff “Makes it Happen”

Putting U.S. Meat On The World’s Table USMEF Snapshot Public-private sector cooperation Multi-species – beef, pork, lamb Multi-segment –Grain/livestock checkoffs/producer groups –Packers/processors/purveyors/traders –Agribusiness Strategies: –Gain market access; maintain market presence –Educate buyers; build loyalty –Support trade –Promote industry/product image –Educate consumers regarding food safety –Utilize the total carcass

Putting U.S. Meat On The World’s Table Leveraged Checkoff Dollars $6.3 Million Beef Checkoff Investment Buys … $15.5 Million In Beef Foreign Marketing Based on FY’06 Estimates

Global Beef Consumption Rest of World  129% U.S.  61% MMT

Putting U.S. Meat On The World’s Table Importance of Exports Beef and beef variety meats exports in 2003 amounted to 1.2 million mt, valued at $3.5 billion: –9% of all muscle cuts –47% of all variety meats The equivalent of 3.5 million head of cattle (roughly 67,000 head per week) Most significant: exports added value to producer’s bottom line

Export premiums on these 5 cuts alone represent $78 per head Source: USMEF Beef Export Premiums

Putting U.S. Meat On The World’s Table Value To Producers In 2003, before BSE, exports added more than $175 per head in value to producers Source: Cattle-Fax

Putting U.S. Meat On The World’s Table Current Status 133 countries imported U.S. beef in 2003/prior; 72 instituted bans in December 2003 –2–22 markets currently ‘closed’ to U.S. beef –O–Of those reopened, access is usually limited –S–Six markets accounted for 90% of ’03 exports; two of these remain ‘closed’ U.S. Beef & BVM Exports (1,000 mt)

Putting U.S. Meat On The World’s Table Europe/Middle East

Putting U.S. Meat On The World’s Table Mexico

Putting U.S. Meat On The World’s Table Central/South America

Putting U.S. Meat On The World’s Table Hong Kong/ASEAN Chef training, seminars, trade shows

Putting U.S. Meat On The World’s Table Taiwan

Putting U.S. Meat On The World’s Table Japan “We Care” Theme

Putting U.S. Meat On The World’s Table Japan

Putting U.S. Meat On The World’s Table Obstacles Remain Bone chips continue to be an issue S. Korea open since September, but – China – declared ‘open’ but technical discussions/terms still undetermined Russia – new deal being implemented Full access: –Variety meat usually still banned under most agreements –Bone-in exports very limited Source/age verification

Putting U.S. Meat On The World’s Table Korea “Open” But no trade Importers, customers anxious to buy Situation is perfect opportunity for anti- trade activists

Putting U.S. Meat On The World’s Table Korea

Putting U.S. Meat On The World’s Table Value To Producers In 2006, U.S. exported: 655,920 mt beef/bvm (+39%) Worth $2.04 billion (+50%) $95-$100 of the pre-BSE export value of $175 per head has been regained Source: Cattle-Fax, Feb. ‘07

Putting U.S. Meat On The World’s Table For additional information: