1 RAD-OP Ilan Haber, CEO Tel: URL: RAD-OP Company Presentation
2 Presentation Agenda 1.About Us 2.Current Wireless Solutions 3.RAD-OP Products 4.Value Proposition 5.Sales Strategy 6.Applications 7.Target Markets 8.Availability & Roadmap 9.Conclusion
3 Founded in 2003 by Zohar & Yehuda Zisapel and Ilan Haber Member of the RAD Group 15 Employees - in the the fields of optics, electronics, mechanical engineering and FSO deployment Beta sites completed in November 2004 Successful Product launch in January 2005 About RAD-OP
4 15 independent companies operating in the fields of networking and communications Six Companies currently trading on the NASDAQ Common management structure and technology resources Shared Sales and Distribution Channels 2003 RAD Group sales: $500 Million The RAD Group
5 R AD-OP Mission Rapidly-deployable, high-speed optical-wireless solutions
6 The Problems with Wireless Rooftop Equipment: Long Sales Cycles Rooftop permission Monthly rent Complex site surveys In-building wiring Security threats Spectrum licenses Current Wireless Solutions
7 Point to Point, optical-wireless Ethernet connectivity solutions Uniquely designed for indoor environments Replaces or complements expensive fiber line and RF solutions Short sales cycles and immediate system deployment RAD-OP100 / RAD-OP1000
8 Unite with Light
9 Product Highlights 100 Mbps/1 Gbps Ethernet connectivity Range of 400 ft (120 meters) Small and compact - only 1.5 lbs (700 grams) Simple indoor installation (~30 minutes) 1M Eye safety laser standard Operates in extreme conditions (50 dB/Km fog) Secure optical connection The least expensive high-speed link in the market
10 Product Specification
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13 RAD-OP Value Proposition 1.Secure indoor deployment 2.Immediate link Availability 3.Reliable connectivity in extreme conditions 4.Fast ROI and low Total Cost of Ownership
14 Narrow-Beam technology – 20 inch (40cm) beam divergence over distances of 400 feet (120 meters) Indoor system deployment is always behind locked doors – no rooftop security concerns No security breaches like RF solutions 1. Secure Wireless Link RAD-OP Value Proposition
15 30 minute indoor installation Simple do-it-yourself setup Easily attaches to window frame or dry wall No additional CPE hardware No need for rooftop access or in-building-cabling Immediate servicing to new or existing customers 2. Immediate Link Availability RAD-OP Value Proposition
16 Operates in extreme weather conditions Reliable link operability in 50 dB/Km fog Not exposed to harsh external conditions 3. High Reliability RAD-OP Value Proposition
17 Aggressive, competitive pricing model License free spectrum No monthly rooftop rent or fiber line rental No site surveys or outsourced installation costs Fewer bottlenecks increase workforce productivity Eliminates city permits, digging or fiber lay Short Sales Cycles 4. Fast ROI and Low TCO RAD-OP Value Proposition
18 Sales Strategy Current FSO Sales CycleRAD-OP Sales Cycle Average Sales Cycle Time: ~2-3 months Initial sales meeting Average Sales Cycle Time: ~2-3 weeks RAD-OP is changing the FSO Sales Paradigm Immediate link setup (live demonstration) Try-and-buy offer Initial sales meeting Site Survey and/or consultation Installation, in-building wiring, etc Meeting with Landlords Phone Questioner
19 Benefits: Faster sales in higher volumes Streamlined revenues Remote maintenance & support Faster ROI for users & channels RAD-OP Links: Simple ‘Concept’ Shorter Sales Cycles Indoor self-installation No additional (hidden) costs Rooftop FSOCellular Base Station RAD-OP FSO WLAN Access Point Comparing Sales Cycles Sales Strategy (cont) VS.
20 Applications LAN connectivity between buildings Network acceleration & redundancy Temporary / ad-hoc networking Wireless ring topology Remote storage and disaster recovery Secure peer-to-peer networking Last mile connectivity Fiber ring extension
21 Target Markets: Enterprises Government Military Applications (cont) I. LAN Connectivity between Buildings Benefits: Fast ROI vs. leased lines & RF Secure indoor Deployment Immediate time to market Ethernet/ IP PBX n x E1 LAN Switch PSTN IP-MUX n x E1 Switch Megaplex LAN Router V.35 N x FXS Server V24 IP-MUX RAD-OP
22 Target Markets: Enterprise ISP’s Military Applications (cont) II. Network Acceleration & Redundancy Benefits: Highly reliable data link Improved network performance Minimal Capital investment Cisco EtherChannel uses both links as one logical channel RAD-OP solutions serve as backup to the fiber link or as an additional channel 1 Gbps Switch Server 1 Gbps Cisco EtherChannel RAD-OP
23 Applications (cont) III. Temporary/Ad-Hoc Networking Target Markets: ISP’s Cabling Companies Enterprises Switch LAN RAD-OP PBX n x E1 PSTN IP-MUX n x E1 IP-MUX Megaplex N x FXS Benefits: 10 Minute on-the-fly deployment Immediate servicing to new users Express maintenance to existing clients Streamline ROI & avoid SLA violations
24 Target Markets Enterprises/Financial Institutions Service providers & Cabling Companies Hospitals & Healthcare Armed Forces Government Small & Medium Businesses (SMB’s) Construction and Real Estate
25 Target Markets (cont) Financial Institutions and Large Enterprises Profile Multiple buildings scattered across streets and campus environments High Bandwidth requirements Security breaches and loss of information is prominent Potential Applications LAN Connectivity between offices/buildings Remote storage and disaster recovery Network redundancy
26 Service Providers/Cabling Companies Profile Slow time to market due to digging, fiber lay Expensive Fiber-to-the-Building solutions High maintenance and servicing costs Potential Applications Immediate Last mile connectivity Network redundancy Temporary networks until fiber lay is complete Fiber ring connection via building “hopping” Immediate servicing to new or existing customers Target Markets (cont)
27 Healthcare Institutions Profile Multiple buildings within close proximity of one another Old infrastructure High Bandwidth applications Potential Applications LAN connectivity between medical departments High-speed file sharing (digital imaging, MRI) Target Markets (cont)
28 Armed Forces/Military Profile Secure, confidential connectivity requirements (No RF) High Bandwidth applications Network flexibility and reliability Potential Applications Ad-Hoc networking (field communication, army base, etc) LAN connectivity between structures Secure peer-to-peer collaboration Target Markets (cont)
29 Government Profile Multiple buildings in dense urban areas Under-serviced network connectivity Potential Applications LAN connectivity between government buildings Fiber backup Storage & disaster recovery applications Target Markets (cont)
30 Small/Medium Businesses (SMB’s) Profile Under-provisioned networking capabilities Minimal IT budget Growing beyond the four walls of the office Potential Applications LAN connectivity between offices Fiber backup Target Markets (cont)
31 Product Roadmap Q3 05 Q4 05 Extended range Management Indoor/outdoor deployment Q1 05 RAD-OP100 RAD-OP1000
32 RAD-OP Summary Secure, reliable optical-wireless connectivity solutions Express 30-minute indoor installation Specifically geared for short-range distance requirements Faster Customer ROI and improved TCO The least-expensive Fast/Gigabit Ethernet connectivity solution in the Market
33 NO rooftop rent NO in-building wiring NO spectrum licenses NO city permits NO site surveys or third party installations NO recurring rental fees (fiber/rooftop) NO co-location issues NO bandwidth bottlenecks NO digging or fiber lay RAD-OP – The Big Easy
34 Thank You! For all Sales Inquiries, please contact: Michael Isakov Tel: URL: