The Camp’N’Tours way Betbeze Paul-Hadrien | Hassan Syed | Patsouraki Evdoxia

 Get rid of old Camp’n’dale image  Use the good image of Asia Tours  Important for integration strategy  One company under one banner  Say hello to Camp’n’Tours !!!

Mr Cormickan Camp’n’Dales (Mr Cormickan’s son) Camp’n’Dales (Mr Cormickan’s son) Webfly (1 director) Webfly (1 director) Sales Sites Cruises Holiday tours Personal & admin Asia Tours (2 directors) Asia Tours (2 directors) Sales Production Finance Personal & admin Marketing System dvp System maint.

STRENGTHWEAKNESSESOPPORTUNITIESTHREATS - Functionally oriented skilled staff - Stable financial performances of overall business - Strong brand names - Lack of communication between departments - Multiple locations - Redundant staff - Lack of synergy - Bad overall IT infrastructure - Non-existing marketing dpt - Consolidated organisation - Webfly has capacities Head Office lacks - Presence in London - Continuing experience in the industry -Loss of talented and experienced staff - Low Staff moral - Different treatments among different branches - Resistance to change

AsiaTours  Camp’n’Tours Production and Finance move to Liverpool AsiaTours  Camp’n’Tours Production and Finance move to Liverpool Webfly Move to Liverpool Webfly Move to Liverpool Camp’n’Dales  Camp’n’Tours Move Sales to London Camp’n’Dales  Camp’n’Tours Move Sales to London

Mr Cormickan Mr Cormickan’s son London Sales staff Marketing Production IT HR Finance Sales Staff manager Markt and product director

 Stage 1: Communicate on change  Explain the benefits  Propose to change dpt instead of relocation  Communicate about salary policy  Stage 2: Move people from Webfly  Stage 3: Organise sales in London  Stage 4: Move Back office to Liverpool  Stage 5: Start working on the new ICT

 Improved communication flow  All Back office in one location  Fully integrated structure  Better motivation through change  London > Liverpool > Cambridge  New salary policy A company more flexible through dynamic structure more capable of exploiting new opportunities

Any deficiency in our presentation is only due to the one of the Business Strategy