UK: e-lending pilot project Richard Mollet Friday 16 May 2014

real time, real world, UK based research The Aim real time, real world, UK based research establish the impact of ebook lending in public libraries on authors and publishers sales and on the library service

Why Sieghart Review March 2013 “A number of pilots in 2013 using established literary events should be set up to test business models and user behaviours, and provide a transparent evidence base: all major publishers and aggregators should participate in these pilots”.

For consumers and libraries Sieghart…. For consumers and libraries Lending should be free of charge Members should be able to borrow digital books remotely

Sieghart…. Lending should be free of charge For consumers and libraries Lending should be free of charge Members should be able to borrow digital books remotely One user one copy Digital copies deteriorate, ensuring repurchase after x loans / time period For authors and publishers

£40,000 from British Library Trust Society of Chief Librarians How £40,000 from British Library Trust Society of Chief Librarians The Publishers Association MTM-London 12 Months from February 2014

Where Newcastle Derbyshire Peterborough Windsor & Maidenhead

Loan Periods: 7 days or 21 days Other Details “One Copy One Loan” Loan Periods: 7 days or 21 days 8 major UK publishers Canongate, Faber, Harlequein, HarperCollins, Hachette, Macmillan, Simon & Schuster, Penguin Random House Front, mid and back list

Data Sources Library data Membership Footfall Loans

Data Sources Membership Footfall Loans Registrations & logins Loans Library data Membership Footfall Loans Aggregator data Registrations & logins Loans ‘Clicks to buy’

Data Sources Membership Footfall Loans Registrations & logins Loans Library data Membership Footfall Loans Aggregator data Registrations & logins Loans ‘Clicks to buy’ Publisher data Digital sales data Physical sales data

Loan / purchase volumes Consumer Research Books purchased / read in last 6 months and change in behaviour Current device ownership Use of library in last 6 months Loan / purchase volumes

Loan / purchase volumes Consumer Research Books purchased / read in last 6 months and change in behaviour Current device ownership Use of library in last 6 months Loan / purchase volumes How they discover titles How they decide whether to loan or purchase What they do when a title is unavailable Consumer journey

Loan / purchase volumes Consumer Research Books purchased / read in last 6 months and change in behaviour Current device ownership Use of library in last 6 months Loan / purchase volumes How they discover titles How they decide whether to loan or purchase What they do when a title is unavailable Consumer journey Impact of e-lending on perceptions of library service Whether / how they discovered e-lending Satisfaction with e-lending service Consumer perceptions

Year Long Pilot to Cover Peaks and Troughs Considerations Year Long Pilot to Cover Peaks and Troughs Limited by Budget Fully Voluntary Fully Transparent

Subject to Detailed Discussion and Review Outcomes Data Dependent Subject to Detailed Discussion and Review Full Engagement with All Constituencies Fully Transparent

UK: e-lending pilot project Richard Mollet Friday 16 May 2014