INNOVATION by COMPANY INTRODUCTION

SYSTEMATIC INNOVATION by WHAT VALUES DO WE WANT?WHAT RESOURCES DO WE HAVE? WHERE TO LOOK FOR INSPIRATION?IF WE CHANGE, DO WE GAIN?

VALUE EQUATION INNOVATION METHOD 1

WHAT DO I WANT FROM ? VALUE EQUATION

I WANT IT TO: VALUE EQUATION look good be cheap be transparent move liquid be strong be unbreakable be ergonomic be nestable be insulating

VALUE = P – (H + I + C ) VALUE EQUATION PERFORMANCE HARM INTERFACECOST cheap transparent move liquid unbreakable

VALUE = P – (H + I + C ) PERFORMANCE HARM INTERFACECOST  Insulation  Contain liquid  Easy access  Move liquid  Transparency  Purifying the content  Not breakable  Not heavy  Easy recycling  Stable base  No surface staining  Dishwasher safe  No evaporation/ contamination  Cheaper  More durable  Recycling cost  Cleaning cost  Good grip  Self-cleaning  Easy to fill  Indication of contained liquid  Nestable  Ergonomic lip fit  Indication liquid temperature VALUE EQUATION

VALUE FACTOR ? PERFORMANCE HARM INTERFACECOST ? ???

VALUE FACTOR OF COCA COLA PERFORMANCE HARM INTERFACECOST ? ??? VS

FUNCTIONS STAY, SOLUTIONS CHANGE

9 WINDOWS INNOVATION METHOD 2

BEFORE SPACE TIME THE BOXAFTER COMPONENTS SURROUNDING SUB-SYSTEM SYSTEM SUPER-SYSTEM BEFOREPRESENTAFTER 9 WINDOWS

SPACE TIME SUB-SYSTEM SYSTEM SUPER-SYSTEM BEFOREPRESENTAFTER

9 WINDOWS SPACE TIME SUB-SYSTEM SYSTEM SUPER-SYSTEM BEFOREPRESENTAFTER

9 WINDOWS SPACE TIME SUB-SYSTEM SYSTEM SUPER-SYSTEM BEFORE PRESENT AFTER

9 WINDOWS SPACE TIME SUB-SYSTEM SYSTEM SUPER-SYSTEM BEFOREPRESENTAFTER

DESCRIBE A IN WORDS PRODUCT DNA

DNA HOLLOW CONICAL BRITTLE RIGID ROUND SURFACE TRANSPARENT FLAT (BOTTOM) TO HOLD LIQUID TO NEST TO BREAK TO KEEP SHAPE TO HOLD TO GRIP TO INDICATE TO STAND PRODUCT DNA PROPERTIESFUNCTIONS

DNA COMPARISON TO SIMILAR DNA VARIATION OF PROPERTIES ANALOGY VARIATION PRODUCT DNA

DNA ANALOGY INNOVATION METHOD 3

DNA ANALOGY OTHER DOMAINS FUNCTIONS PROPERTIES WHAT IT IS WHAT IT DOES YOUR PRODUCT

OTHER DOMAINS FUNCTIONS PROPERTIES porous rigid brittle transparen t round surface to hold to indicate to contain to nest conical to grip to stand to heat to self clean DNA ANALOGY

DNA VARIATION INNOVATION METHOD 4

Product DNA Innovation Potential DNA VARIATION

FLEXIBILITY

INTEGRATION

POROSITY

SURFACE

AUTOMATION

COLOUR

TRANSPARENCY

SHAPE

1 flexibility 2 integration 3 surface 4 porosity 5 automation 6 shape 7 transparency 8 colour DNA VARIATION

HEINEKEN VRIESGLAS A special glass which cools your Heineken beer to close to the freezing point. This double walled glass should be placed in the freezer before use. Once placed out of the freezer, after a minimum of one hour, it cools beer from room temperature to 2 degrees Celsius within minutes. Extra cold SUPER GLASS

WHAT’S IN IT FOR YOU ? CREAX, A FOR INNOVATION TURBO

SYSTEMATIC INNOVATION by