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Presentation transcript:

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| S4-C1: Powerpoint-Presentation »Marketing Efficiency Check«1 Markkinoinnin tehokkuuden tarkistaminen

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| S4-C1: Powerpoint-Presentation »Marketing Efficiency Check«2 Markkinointitoimenpiteet on aina tarkistettava varmistuakseen niiden tehokkuuden

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| S4-C1: Powerpoint-Presentation »Marketing Efficiency Check«3 Liikevaihdon seuranta -Liikevaihdon vertailu edelliseen kauteen ja omiin odotuksiin (=markkinoinnin kohde). -Jos on negatiivisia poikkeamia, on tarpeen kysyä miksi näin on -Liikevaihdon seurantaa voidaan toteuttaa nopeasti ja suhteellisen edullisesti, koska tarvittavat tiedot ovat saatavilla omasta yrityksestä

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| S4-C1: Powerpoint-Presentation »Marketing Efficiency Check«4 Markkinaosuuden seuranta -Markkinaosuuden vertailu edelliseen kauteen ja omiin odotuksiin (=markkinoinnin kohde). -Jos on negatiivisia poikkeamia, on tarpeen kysyä miksi näin on -Hyödyt: oma kilpailukyky verrattunana muihin yrityksiin -Haittoja: tiedot vertailussa pitää saada oman yrityksen ulkopuolella.

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| S4-C1: Powerpoint-Presentation »Marketing Efficiency Check«5 Huomiota tulee kiinnittää... -aika- ja toimialakohtaisten vertailujen konsultointi -Asetetut tavoitteet tulee olla realistisia. -Älä käytä vain lukuja tehdessä vertailuja, mahdollista myös tulkinnat.

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| S4-C1: Powerpoint-Presentation »Marketing Efficiency Check«6 This project is funded with support from the European Commission. This publication reflects the views only of the author, and the Commission can not be held responsible for any use which may be made of the information contained therein. The Leonardo da Vinci project Euro Crafts 21 is carried out under the administration of plenum - society for holistic sustainable development and the Factor 10 Institute Austria. The objective of the project is to establish a significant added value in the vocational education in Austria and the participating partner countries (Finland, Germany, Slovakia, Spain and Hungary). This will be achieved through the innovation transfer of an already completed pilot project - aiming the development and testing of an overall qualification and consulting concept for sustainability management in the handicraft branch of North Rhine-Westphalia (Germany).

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| S4-C1: Powerpoint-Presentation »Marketing Efficiency Check«7 Source Ingo Rauhut: Module S4 Marketing Concept. Westdeutscher Handwerkskammertag (Ed.): Sustainable Management in crafts enterprises. A manual for the implementation of a qualification and consulting concept made for consultants and teachers in the crafts sector. Results from a pilot project, Düsseldorf (Nachhaltiges Wirtschaften in Handwerksbetrieben. Eine Handreichung zur Durchführung eines Qualifizierungs- und Beratungskonzeptes für Betriebsberater/-innen und Dozenten/-innen im Handwerk. Ergebnisse aus einem Modellversuch, Düsseldorf).