Introduction to PR 2014. Introductions Your name Your PR experience An interesting fact about you....

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Presentation transcript:

Introduction to PR 2014

Introductions Your name Your PR experience An interesting fact about you....

Aims of the session Introduce the PR team What is PR? The benefits of PR Aims for 2014 PR opportunities When PR goes wrong Agreed protocols

The PR & Marketing team Suzanne Cass, Director of PR, Marketing and Fundraising Nicola Ingledew, Marketing Manager Katie Chappelle, PR & Media Manager Beth Rees, Web Officer

What do we do? Press releases PR Campaigns Copywriting Press office Crisis management Social media Event support Photography Internal communications

What is PR? It’s not....

What is PR? (Cont.) PR is.... Frequently more cost effective than advertising And can have more impact

Exercise

What makes a good news story? Human interest Calendar events Schools and other partnerships Eye-catching photography Facts, figures and milestones

What makes a good news story? (Cont.)

Plans for 2014 Our overarching strategy is ‘to have a first aider on every street in Wales’ First aid for sport BabySafe First aid for schools Youth recruitment Overall aims; raise awareness, increase donations, increase bookings, recruit volunteers

How can you help? PR representatives ‘in the field’ Raising awareness and Building relationships in the community Feed into the organisation’s overall PR plans Calendar

When it goes wrong... Crisis management All press enquiries, filming/photography requests MUST go to the main press office / Never speak off the record

Protocols Press release sign offs PR briefs All enquiries and requests to press office

Any questions?

Coffee break See you in five minutes