Social Listening vs. Digital Privacy Findings from NetBase-J.D. Power and Associates Consumer Survey in December 2012.

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Presentation transcript:

Social Listening vs. Digital Privacy Findings from NetBase-J.D. Power and Associates Consumer Survey in December 2012

| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide. 2 Survey Methodology J.D. Power and Associates Power Panel  Online survey of 1,062 U.S. consumers Respondents were ages Conducted December 2012

| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide. 3 To Read the Full Study—Download the eBookDownload the eBook

| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide. 4 Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide. 5 32% of Consumers Have No Idea That Companies are Listening Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide. 6 Consumers Expect Companies to Take the Social Voice Seriously Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide As Long as It’s Not Perceived as Eavesdropping Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide. 8 Baby Boomers More Likely to Have Privacy Concerns Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide. 9 Consumers Now Expect Companies to Be Telepathic Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide. 10 Consumer Expectations are Full of Double Standards Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide. 11 Most Time Spent on Social Networking Sites, But Other Social Activity Also Affected General Usage of Web Tools by Age Group Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

| Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide. 12 So … What’s a Company To Do?