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Tesco Chester Tesco have introduced a 1500 sq ft “concept store” for Food to Go in their Chester city centre store The following observations were made in a visit on 17 th Sept 2012 at lunchtime (13:30) The following comments are my spontaneous impressions and not the result of any in-depth research or ‘inside knowledge’ Note that the main store is unusual in that it is a large city centre outlet with integrated car park- not sure how replicable this is as a test.

Tesco Chester Retail Week photo and article here:

Tesco Chester; Food to Go Concept “Shop within a shop”. Costa Coffee is adjacent. Easy in & out.

Sandwiches and crisps furthest from till Daypart is the concept Tesco Chester; Food to Go Concept

Instore baked goods, pies, pastries, Costa Vend and Krispy-Kreme unit Water, confectionery, wine, crisps…uninspiring but familiar Tesco Chester; Food to Go Concept

Bowl salads on end Fruit, yoghurt, smoothies, breakfast items still on sale Tesco Chester; Food to Go Concept

Meat & cheese portions, olives, bread rolls Olives, salad bar, loose fruit. Tesco Chester; Food to Go Concept

Hot counter- pies, pizza, pastries, deli chicken

Tesco Chester; Food to Go Concept The only NPD I could find Finest Wrap Salad £3.50 With fork Eats very well- substantial 3 Varieties –Mexican Chicken and Bean –Vietnamese King Prawn –Chicken Tikka

My takeouts: –It’s a merchandising concept for a city centre store –Attractive layout, spacious –“Separate store” approach - own checkouts –Very little innovation in range Wrap Salads Branded concessions –Sandwiches, Crisps and Soft Drinks still the staple and uninspiring –All dayparts merchandised at lunchtime Do they re-merchandise? What was missing? –Meal pots/heat to eat concepts –Heat to Eat generally –Volumes of leafy salads –Service, theatre Tesco Chester; Food to Go Concept

Centre Aisle –Breakfast items; Fruit, yoghurt, pastries, smoothies –Salad & Olive Bar Recipes described as “Tenderleaf” –Picnic components Hot –Pizza, slices –Wraps –Pies, Pastries –Deli Chicken Bakery –Pastries Costa Krispy Creme Cabinets –Meal Deal Sandwiches, Wraps, Crisps, Drinks –Wraps and Finest sandwiches –Noodle meal –Meal salads (M&S Style) Small, Large –Finest protein based salads –Layered Salads –Chicken/Pasta Salads –Sushi –Wrap Salads Tesco Chester; Food to Go Concept-Range

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