J&B Belgium Monthly Facebook reporting April 2011

Year to date Monthly likers Daily new likes Fan growth by week Pages Views | Unique page views Interactions per day | Daily stream impressions Interaction rate | Percentage of active users Key performance indicators Demographics Posting overview | Best performances I love 90’s 30 K fans Advertising Ads Summary

In the month April the increase of fans goes on., not very hard but the number of fans is still going up. Year to date

The month has been closed with in total fans in total with a change of fans of Monthly likers

Daily new likes Fan growth Summary: -Maximum change of fans: 10 April – 622 fans – J&B is going to Party like it's 1999! Want to dance with friends to the old beats and grooves of Vanilla Ice, Haddaway, Regi and others with us? Enter our competition and win tickets for “I Love The 90's” in Hasselt on April 16th! Follow this link to participate: -Lowest change of Fans: 20 April– minus 15 fans -Average change per day: 106 fans.

Fan growth by week Week 14: 794 fans Week 15: fans Week 16: 489 fans Week 17: 243 fans

Interactions per day | Daily stream impressions Total interactions on page: 507 Average interactions per day: 17 Max interactions: April- Our ‘I love the 90's’ party competition has ended! Thank you all for participating! All winners will be announced and contacted via very soon. See you all at ‘I Love the 90's’. / J&B would like to ask the following lucky winners to prepare themselves for their party flashback to the 90's! You each have won a Duo-Ticket to 'I love the 90's' on April the 16th in Hasselt. Congratulations! J&B will contact all winners very soon via with further ticket instructions.

Interaction rate | Percentage of active users Average engagement rate: 0,05 Total interactions: 507 Facebook likes: 440 (86,79%) Facebook comments: 67 (13,21%)

Key performance indicators Growth rate: growth of fans on Facebook page Average ER: Calculated as an average per interactions (likes+comments) per wallpost divided by total fans on the given day. Page Score: total fan page score based on fans, content, engagement, quality Country reach: Indicates how many people of the country are also fan of this page

Demographics

Posting overview | Best performances :04Post type: ER: 0,18 Likes / Comments: 41 / :23 J&B cola has to be with ice. ‘Ice Ice, Baby!’ Vanilla Ice knew that already back in the 90's. How about dancing to those 90's beats again? We have 10 I love the 90's Duo-tickets to give away. Enter: to win tickets! Post type: ER: 0,17 Likes / Comments: 42 / :32 J&B would like to ask the following lucky winners to prepare themselves for their party flashback to the 90's! You each have won a Duo-Ticket to 'I love the 90's' on April the 16th in Hasselt. Congratulations! J&B will contact all winners very soon via with further ticket instructions. Post type: ER: 0,13 Likes / Comments: 26 / :49 If Party would be a color, what color would it be? Post type: ER: 0,13 Likes / Comments: 22 / :47 No better reason to Start a Party, than party friends on Facebook! Post type: ER: 0,13 Likes / Comments: 37 / :01 Thank you all for partying with us, here on J&B Facebook Belgium! Post type: ER: 0,10 Likes / Comments: 29 / :34 You can set it up at home... Or take it with you to friends… You can even use it in your local park on a sunny day! But the best thing of our exclusive J&B Portable bar, is that you can WIN it here! Hey, you don't reach Fans every day… Participate to win here: Post type: ER: 0,09 Likes / Comments: 27 / :51 Here is an important message from our J&B friend Mirrorball man! Post type: ER: 0,09 Likes / Comments: 20 / :33 On April 16th you can party with us at ‘I love the 90's’ the party. Hurry to enter our competition to win tickets, the event is sold out and the competition is about to close! Post type: ER: 0,08 Likes / Comments: 23 / :10 So tell us, which song shall we declare the Party Anthem of this coming weekend? Post type: ER: 0,08 Likes / Comments: 14 / 9

Competition – I love 90’s Period: 9 April– 12 April Competition: open question: First Prize: 10 Duo tickets for I love 90’s Secondary Prizes: No secondary prizes Winner Selection: By Creactiv judged on the best answer – closest to the right answer

Competition – Visuals

Advertising – ads - I love 90’s Oldskool party with J&B at "I love the 90's" in Hasselt? Enter our competition and win 1 of the 10 duo tickets! Relive the 90's with J&B! We are giving away 10 duo tickets for "I love the 90's" in Hasselt on April 16th. Enter our competition and win! J&B can arrange your flashback to the 90's on April 16th in Hasselt. Win 1 of the 10 duo tickets for "I love the 90's"!

30K Fans